An Advocate Who Helps People Change the World with Content Marketing

An Advocate Who Helps People Change the World with Content Marketing

by Pamela Wilson

There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to.

The common thread?

Amy helps nonprofits, research institutes, and public sector agencies craft ultra-effective content. Her words help them get more support and more donations.

Her words help them change the world.

Once a month here on Copyblogger, we tap the collective wisdom of our community members to bring you reports from the front lines of the content marketing world.

For this month’s Hero’s Journey feature, I asked Amy to remove her superhero cape momentarily to tell us more about her business — who she helps, and how she helps them.

Here are her answers in her own words.


The Missing Link: Crushing Sales on LinkedIn with the Social Selling Index

by Sean Jackson

Jeff Leo Herrmann joins Jabez LeBret and Mica Gadhia to share what LinkedIn's Social Selling Index (SSI) is, and why it is important to your business.


Youpreneur with Chris Ducker: Getting Ahead of the Game on Paid List Building, with Amy Porterfield

by Chris Ducker

Social media expert, Amy Porterfield returns to the show this week as she chats with Chris about getting started with and developing paid advertisements for Facebook.


The Writer Files: How Critically Acclaimed Literary Scholar Jonathan Gottschall Writes: Part Two

by Kelton Reid

Mr. Gottschall is the author or editor of seven books, including The Storytelling Animal — a New York Times Editor's Choice Selection and a finalist for the LA Times Book Prize — and most recently he published a fascinating book titled The Professor in the Cage: Why Men Fight and Why We Like to Watch.


Hit Publish: Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?

by Amy Harrison

Does your website content build a strong like, know, and trust bond to your visitors in just seconds? If not, you may be missing one or more of these 7 key elements.


Hack the Entrepreneur: I’d Rather Fail as a Writer Than Succeed as a Lawyer with Gretchen Rubin

by Jon Nastor

My guest today is the author of the New York Times bestsellers Better Than Before,The Happiness Project and Happier at Home, as well as a podcaster, happiness expert, blogger, and an entrepreneur.


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