Take 15 Minutes to Find Your Winning Difference

Take 15 Minutes to Find Your Winning Difference by Sonia Simone A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only real choice. Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with. There's nothing wrong with this approach if it works for you. But if it doesn't, try throwing it out the window and doing it the cheap and easy way instead. We’re going to show you how today. Get the rest The Showrunner: No. 038 Are You Looking For a New Way to Launch (or Relaunch) Your Podcast? by Jerod Morris and Jon Nastor During the past 38 episodes, Jerod and Jon have taught a very specific 15-step podcast launch plan. But what if there was an easier and more effective way to launch (or relaunch) your podcast? Listen The Digital CMO with Mike Orren: ‘Content Marketer of the Year Vishal Khanna on Doubling Your Sales by Mike Orren Vishal Khanna built a content marketing engine to help Wake Forest Innovations commericalize biotech discoveries and more than double sales. Listen The Missing Link: The Right Way to Make Connections on LinkedIn by Sean Jackson Get ready for a great episode of The Missing Link, one that takes you through every scenario for connecting with others on LinkedIn. Listen Youpreneur with Chris Ducker: How to Convert Your Podcast Listeners Into Email Subscribers, with Tim Paige by Chris Ducker What are you doing to get your podcast audience onto your email list? If you haven't got an answer to that, our guest Tim Paige talks about how to convert your listeners to subscribers, and much more. Listen The Writer Files: How Bestselling Author Jeff Goins Writes: Part One by Kelton Reid The bestselling author of The Art of Work: A Proven Path to Discovering What You Were Meant to Do — Jeff Goins — stopped by for a marathon return to The Writer Files to cap off 2015. Listen The Showrunner: No. 038 Are You Looking For a New Way to Launch (or Relaunch) Your Podcast? by Jerod Morris and Jon Nastor During the past 38 episodes, Jerod and Jon have taught a very specific 15-step podcast launch plan. But what if there was an easier and more effective way to launch (or relaunch) your podcast? Listen The Digital CMO with Mike Orren: ‘Content Marketer of the Year Vishal Khanna on Doubling Your Sales by Mike Orren Vishal Khanna built a content marketing engine to help Wake Forest Innovations commericalize biotech discoveries and more than double sales. Listen The Missing Link: The Right Way to Make Connections on LinkedIn by Sean Jackson Get ready for a great episode of The Missing Link, one that takes you through every scenario for connecting with others on LinkedIn. Listen Youpreneur with Chris Ducker: How to Convert Your Podcast Listeners Into Email Subscribers, with Tim Paige by Chris Ducker What are you doing to get your podcast audience onto your email list? If you haven't got an answer to that, our guest Tim Paige talks about how to convert your listeners to subscribers, and much more. Listen The Writer Files: How Bestselling Author Jeff Goins Writes: Part One by Kelton Reid The bestselling author of The Art of Work: A Proven Path to Discovering What You Were Meant to Do — Jeff Goins — stopped by for a marathon return to The Writer Files to cap off 2015. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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