3 Resources to Help You Choose the Right Words for Your Content



3 Resources to Help You Choose the Right Words for Your Content

by Stefanie Flaxman

Taste the tomato.

The first week of the year can stir up a lot of energy, excitement — and anxiety.

The other day, while hurriedly shoving forkfuls of a salad into my mouth (I needed to get back to work), my taste buds suddenly lit up due to a bite-size piece of tomato. It was fresh and delicious.

I decided to slow down and enjoy my food. Eating was the only task I needed to focus on at that moment.

When you approach your content marketing duties, your only job is to focus on executing your current task as best as you can.

Sometimes that task is choosing the right words.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to craft and deliver captivating presentations
  • How to make more sales during your webinars
  • How to optimize every element of your online copy

As you work your way through the material below, use the following lessons as a mini content enhancement course.


Copyblogger FM: 2016 Content Marketing Resolutions

by Sonia Simone

Welcome everyone to the first "real" episode of Copyblogger.FM, the content marketing podcast. New host Sonia Simone has some thoughts for you on powerful (and achievable) content marketing resolutions for the new year.


Rainmaker.FM Elsewhere: Rafal Tomal on User Defenders

by Caroline Early

This week on Elsewhere, Rafal Tomal joins Jason Ogle on User Defenders to discuss UI design, typography, branding, and the importance of simplicity.

Rainmaker.FM Elsewhere is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.

In this 34­-minute episode, Jason and Rafal discuss:

  • Focusing more on solving complicated problems
  • The importance of simple UI and layouts
  • Making the most of your tools: your brain, paper and a pencil

Listen to Rainmaker.FM Elsewhere below ...

The Show Notes


Technology Translated: Choosing the Right Tools for the Digital Job, with Rainmaker Digital’s COO Tony Clark

by V. Scott Ellis

Productivity tools are everywhere and new ones are popping up each day. So how are we to decide which of those tools will help us be most productive and get things done without spending all of our time looking at tools?


The Showrunner: No. 040 13 Steps to a Better Show in 2016

by Jerod Morris and Jon Nastor

The new year is upon us all, which means it's time to refocus and put a plan in place for making 2016 your show's best year ever. Jerod and Jonny have that plan.


The Digital CMO with Mike Orren: How the 2016 Presidential Election Will Impact Brands

by Mike Orren

Vinny Minchillo could well give "The Most Interesting Man in the World" a run for his money. Here's why …


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