This Simple Illustration Explains the Difference Between a Cornerstone Content Page and a Blog Post



This Simple Illustration Explains the Difference Between a Cornerstone Content Page and a Blog Post by Demian Farnworth In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages. The response was immense: Almost 4,000 people signed up and in just a couple days the forum was bristling with people posting questions, comments, and replies. We were throwing back the jitter juice morning, noon, and night to stay on top of all the activity. Now, one of the original reasons for launching this program was to teach the importance of cornerstone content pages. And one of the most common questions that popped up on day two of this mini course was: what’s the difference between a cornerstone content page and a blog post? Great question, and fortunately, it’s pretty easy to answer with a simple illustration. But we need to deal with another issue first. Read and comment Copyblogger FM: Email Marketing: The Misunderstood Powerhouse by Sonia Simone Email is the conversion powerhouse for most content marketing programs — and it’s so often misunderstood. Listen Rainmaker.FM Elsewhere: Demian Farnworth on Create If Writing by Caroline Early This week, Demian Farnworth sits down with Kirsten Oliphant to chat about introverts, what unique things introverts can bring to the table when there isn't anything really new, and what drives them crazy about the world we're in right now. Listen Hack the Entrepreneur: Understanding Business As a Human-to-Human Interaction by Jon Nastor My guest today is an international speaker, bestselling author, instigator of the human-to-human business movement, and an entrepreneur. Listen Editor-in-Chief: How to Review Your Writing Like the Editor of Copyblogger.com by Stefanie Flaxman Edit of the Week: an underutilized proofreading technique that helps you spot and correct errors you've previously overlooked. Listen Technology Translated: How To Be A Technology Change-Agent Champion For Your Company by V. Scott Ellis Not every successful company has been so because of technology … a point that's easy to forget in our tech-driven world. But it’s getting harder to compete without being tech-savvy, for individuals and companies. And fear is the biggest hinderance. Listen Copyblogger FM: Email Marketing: The Misunderstood Powerhouse by Sonia Simone Email is the conversion powerhouse for most content marketing programs — and it's so often misunderstood. Listen Rainmaker.FM Elsewhere: Demian Farnworth on Create If Writing by Caroline Early This week, Demian Farnworth sits down with Kirsten Oliphant to chat about introverts, what unique things introverts can bring to the table when there isn't anything really new, and what drives them crazy about the world we're in right now. Listen Hack the Entrepreneur: Understanding Business As a Human-to-Human Interaction by Jon Nastor My guest today is an international speaker, bestselling author, instigator of the human-to-human business movement, and an entrepreneur. Listen Editor-in-Chief: How to Review Your Writing Like the Editor of Copyblogger.com by Stefanie Flaxman Edit of the Week: an underutilized proofreading technique that helps you spot and correct errors you've previously overlooked. Listen Technology Translated: How To Be A Technology Change-Agent Champion For Your Company by V. Scott Ellis Not every successful company has been so because of technology … a point that's easy to forget in our tech-driven world. But it's getting harder to compete without being tech-savvy, for individuals and companies. And fear is the biggest hinderance. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

Click here to safely unsubscribe from "Copyblogger." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.

   

Tweet

Subscribe to receive free email updates: