Why Lazy People Make the Best Content Marketers



Why Lazy People Make the Best Content Marketers by Pamela Wilson Traditional marketing and content marketing have something important in common. In order to get the business results you want — more leads, sales, and profits — you have to do them consistently over time. In traditional marketing, you don’t place one ad or send out one brochure and think your work is done. And in content marketing, you can’t write five blog posts or record three podcast episodes and expect them to transform your profits. If you want content to grow your business, you have to produce it regularly. I compared it to a hamster wheel here. It’s a lot of work, and you have to keep it up. That’s why I recommend adopting the lazy person’s approach to content marketing. Surprised? There’s a lot we can learn from lazy people. Read and comment The Missing Link: 8 Ways to Make Your LinkedIn Profile Shine by Sean Jackson Learn how to set up your LinkedIn profile so you can reach your best customers and the search engines will find you easily! Listen Zero to Book: How Research and Story Combine to Create a Transformational Journey by Pamela Wilson The kind of book that transforms a reader goes deeper than most authors are willing to go. But are we going to go there on Zero to Book? You bet we are. Listen Youpreneur with Chris Ducker: Conquering Self-Publishing & Asking Ourselves ‘Will It Fly?’, with Pat Flynn by Chris Ducker The way to get published has changed a lot over recent years and today, self-publishing isn’t a last resort reserved only for people who couldn’t get a book deal. Pat Flynn joins the show to explain why he went the self-publishing route. Listen Hack the Entrepreneur: Start the Company that You Wish Existed by Jon Nastor My guest today is a former punk rocker, one-time vegan grocer, and entrepreneur who starts companies that he wish existed. Listen Unemployable with Brian Clark: Is Online Business Only for Those Who Teach Online Business? by Brian Clark The world of "online business" (also known as digital commerce), has become a major facet of all business, especially among entrepreneurs. So why does it seem that everyone you come across is "teaching" online business? Listen The Missing Link: 8 Ways to Make Your LinkedIn Profile Shine by Sean Jackson Learn how to set up your LinkedIn profile so you can reach your best customers and the search engines will find you easily! Listen Zero to Book: How Research and Story Combine to Create a Transformational Journey by Pamela Wilson The kind of book that transforms a reader goes deeper than most authors are willing to go. But are we going to go there on Zero to Book? You bet we are. Listen Youpreneur with Chris Ducker: Conquering Self-Publishing & Asking Ourselves ‘Will It Fly?’, with Pat Flynn by Chris Ducker The way to get published has changed a lot over recent years and today, self-publishing isn't a last resort reserved only for people who couldn't get a book deal. Pat Flynn joins the show to explain why he went the self-publishing route. Listen Hack the Entrepreneur: Start the Company that You Wish Existed by Jon Nastor My guest today is a former punk rocker, one-time vegan grocer, and entrepreneur who starts companies that he wish existed. Listen Unemployable with Brian Clark: Is Online Business Only for Those Who Teach Online Business? by Brian Clark The world of "online business" (also known as digital commerce), has become a major facet of all business, especially among entrepreneurs. So why does it seem that everyone you come across is "teaching" online business? Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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