Rainmaker Rewind: 3 Simple Hacks for Better Copy and More Conversions in Less Time



Rainmaker Rewind: 3 Simple Hacks for Better Copy and More Conversions in Less Time

by Caroline Early

This week on Rainmaker Rewind, Jerod Morris welcomes copywriting and content marketing expert Joanna Wiebe to The Digital Entrepreneur.

Joanna is the brains behind Copy Hackers: a copywriting resource for digital entrepreneurs and online business owners. On this special episode of The Digital Entrepreneur, Joanna offers up a handful of simple copywriting hacks.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.


Rainmaker Rewind: 3 Simple Hacks for Better Copy and More Conversions in Less Time

by Caroline Early

Joanna Wiebe of Copy Hackers joins Jerod Morris this week on The Digital Entrepreneur to offer up a handful of simple copywriting hacks that work especially well for digital products.

In this 29-minute episode, Joanna and Jerod discuss:

  • A simple A/B test anyone can use to gain valuable insight into audience behavior
  • The surprising button placement that actually worked wonders for one company (and the larger lesson this represented)
  • Why copywriting fundamentals like the Rule of One still work (and why we doubt them at our own peril)
  • What the “stages of awareness” are and why they matter
  • How to listen in a way that actually leads to meaningful results
  • The oft-overlooked importance of frameworks and formulas (like P-A-S)

Don’t forget: Joanna will be speaking at Digital Commerce Summit coming up this October. Early Bird tickets are still available (as of this writing), so don’t wait to get yours. You won’t want to miss Joanna’s talk, as well as the presentations of so many other successful digital entrepreneurs.

For more information, go to: rainmaker.fm/summit

Listen to Rainmaker Rewind below ...

The Show Notes


Copyblogger FM: The New Age of Marketing Automation: Powerful, Simple, Cost-Effective

by Sonia Simone

Can automating certain elements of our marketing actually make our messages more personal and less “robotic”?


The Digital Entrepreneur: 3 Simple Hacks for Better Copy and More Conversions in Less Time

by Jerod Morris

Joanna Wiebe of Copy Hackers joins us this week on The Digital Entrepreneur to offer up a handful of simple copywriting hacks that work especially well for digital products.


Hack the Entrepreneur: Driven to Create

by Jon Nastor

My guest today is a songwriter, former Disney artist, and a serial entrepreneur.


The Showrunner: No. 064 Listener Life Cycles: A Podcaster’s Guide

by Jerod Morris and Jon Nastor

Not all listeners are created equal. Without a proper understanding of your podcasts listener life cycles, you will find yourself fighting an uphill battle to keep every new listener who comes your way.





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