What's the Difference Between a Professional Writer and a Content Marketer?



What’s the Difference Between a Professional Writer and a Content Marketer? by Sonia Simone I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.) I’ve been a content marketer since 2004, even though we didn’t call it that back then. These days, I’m a Chief Content Officer — a job title that didn’t exist just a few years ago. I love and respect writers, and I know a lot of them. Some are successful; some are struggling. And I have some thoughts on what can make the difference. You may know that we run a program to certify excellent writers as Certified Content Marketers. What does that mean? What’s the difference between a good writer and a good content marketer? (Spoiler alert: I kind of spilled the beans with the post image.) But first things first: What is this content marketing thing, anyway? Read and comment The Showrunner: No. 067 What Being a Showrunner Can Teach Us About Parenting (and Vice Versa) by Jerod Morris and Jon Nastor Jerod is set to become a parent for the first time later this month. Jonny has been a parent now for 11 years, and podcasting has featured prominently in the development of his relationship with his daughter. Needless to say, Jerod has some questions … and Jonny does his best to provide some answers. Listen The Missing Link: LinkedIn’s Senior Manager of Content Marketing Tells All by Jabez LeBret You asked and we delivered! The Missing Link presents to you Sean Callahan, LinkedIn’s Senior Manager of Content Marketing … Listen Youpreneur with Chris Ducker: The Personal Brand Building Journey According to Peter Shankman by Chris Ducker In this episode of YoupreneurFM, Peter Shankman joins the show again as he talks about his own personal brand journey, how he plans out his monetization strategy, and the one thing he won’t waver on when it comes to personal branding. Listen Hack the Entrepreneur: Looking Back on 35+ Years Working Project-to-Project, with Kevin Kelly by Jon Nastor My guest today has been writing on the Internet since 1982 and Tim Ferris calls him the Most Interesting Man in the World. Listen The Writer Files: How Neuroscientist Michael Grybko Defines Writer’s Block: Part One by Kelton Reid Welcome to another guest segment of ‘The Writer’s Brain’ where we pick the brain of a neuroscientist about the elements of great writing. This week’s show covers some possible origins and solutions to an ailment known only to writers. Listen The Showrunner: No. 067 What Being a Showrunner Can Teach Us About Parenting (and Vice Versa) by Jerod Morris and Jon Nastor Jerod is set to become a parent for the first time later this month. Jonny has been a parent now for 11 years, and podcasting has featured prominently in the development of his relationship with his daughter. Needless to say, Jerod has some questions … and Jonny does his best to provide some answers. Listen The Missing Link: LinkedIn’s Senior Manager of Content Marketing Tells All by Jabez LeBret You asked and we delivered! The Missing Link presents to you Sean Callahan, LinkedIn's Senior Manager of Content Marketing … Listen Youpreneur with Chris Ducker: The Personal Brand Building Journey According to Peter Shankman by Chris Ducker In this episode of YoupreneurFM, Peter Shankman joins the show again as he talks about his own personal brand journey, how he plans out his monetization strategy, and the one thing he won't waver on when it comes to personal branding. Listen Hack the Entrepreneur: Looking Back on 35+ Years Working Project-to-Project, with Kevin Kelly by Jon Nastor My guest today has been writing on the Internet since 1982 and Tim Ferris calls him the Most Interesting Man in the World. Listen The Writer Files: How Neuroscientist Michael Grybko Defines Writer’s Block: Part One by Kelton Reid Welcome to another guest segment of 'The Writer's Brain' where we pick the brain of a neuroscientist about the elements of great writing. This week's show covers some possible origins and solutions to an ailment known only to writers. Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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