[Weekly] Create Content Success with a Cohesive Content Experience

Create Content Success with a Cohesive Content Experience One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. ...

Copyblogger Weekly: Your portable guide to building online authority with content marketing

Create Content Success with a Cohesive Content Experience One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in alignment with your business goals. On Monday, Stefanie Flaxman highlighted a question someone should ask when they encounter your content: “Who is this?” (And then, how to make them delighted to uncover the answer …) On Tuesday, Brian Clark looked at how to use two key elements to hook your audience with content that connects to what they care about. And on Wednesday, I talked about how to take the attention and interest that Stefanie and Brian wrote about, and turn it into a sustained relationship that advances your business goals. Over on Copyblogger FM, I interviewed Nathan Barry, founder of ConvertKit, about some big changes they’ve taken on. (For example … they aren’t ConvertKit anymore!) And on Unemployable, Brian Clark revealed lessons learned from the sale of StudioPress. - Sonia Simone Chief Content Officer, Rainmaker Digital Get More Subscribers by Provoking People to Ask This Question by Stefanie Flaxman Read and Comment How to Hook Your Ideal Prospect with Content that Connects by Brian Clark Read and Comment The Content Path: Moving from Attention to Action by Sonia Simone Read and Comment Big Changes at ConvertKit: A Discussion with Founder Nathan Barry  by Sonia Simone Listen 21 Productivity Hacks from 21 Prolific Writers: Part Two  by Kelton Reid Listen Lessons Learned from the Sale of StudioPress  by Brian Clark Listen

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