Welcome back to Copyblogger!
Thanks for taking a moment to check in with our community ...
This issue is brought to you by Digital Commerce Partners, content marketing and SEO services from Copyblogger. If you have an online course, virtual community, SaaS, or other digital product-based business, we can help you grow. Find out more and contact us for a consultation at DigitalCommerce.com.
I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!
Email Subject Lines: 5 Steps to Better Open Rates, with 48 Templates
Crafting the best email subject lines for sales doesn't have to be a mysterious or challenging task. You simply have to understand the importance of this little line of text.
If your subject line doesn't compel people to open your email, it doesn't matter how good your copy or offer is.
So, let's make your subject line just as good, if not better, than the rest of your persuasive writing.
Keep reading: Email Subject Lines: 5 Steps to Better Open Rates, with 48 Templates
How Ali Ladha Used Unique Pricing Strategies to Get More Clients
This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks break down the brilliant pricing and acquisition strategy virtual CFO Ali Ladha used to grow his service business.
You'll hear tips and tactics you can apply to your own business, as well as some helpful advice on when/how to hire bookkeepers and fractional CFOs yourself.
Listen now: How Ali Ladha Used Unique Pricing Strategies to Get More Clients
Why Is Some Content More Tasty than Others?
Let's compare bland content to plain bread.
Plain content bread isn't going to build a trust sandwich for your business; it's fairly easy to produce and many other places offer it.
Editing and proofreading are the peppercorn-crusted turkey and applewood-smoked bacon you need to layer on top of your plain content bread.
With peppercorn-crusted turkey and applewood-smoked bacon (and maybe even some Dijon mustard or horseradish mayonnaise), you're able to craft an engaging experience for readers — something savory, a little spicy, and more robust than all of the other plain content bread out there.
Building an audience is hard work because you have to offer people an experience they don't get anywhere else. The tasty details that make your content a go-to resource can emerge during the time you take to edit and proofread.
Here's an example of how editing played an important role when I wrote the paragraphs above.
I originally compared editing and proofreading to "peanut butter and jelly."
A draft was complete with this analogy, but when I reviewed it, "peanut butter and jelly" didn't contain enough details to support my point. I wanted to communicate a more vivid picture.
When you learn to pinpoint portions of your text that you can develop further, you create more precise and potent content.
Talk with you again soon,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
0 Response to "Email Subject Lines: 5 Steps to Better Open Rates"
Posting Komentar