| Hey there. Tim here. This week, we talk about:
Sponsored This week's issue is brought to you by HubSpot, and today, they're going to teach you how to overcome writers block with AI (and still sound like a pro copywriter). 1. How To Write A Headline That Drives More Clicks Copywriters preach the importance of great headlines, as people will only read your copy if they click on the headline first. Yet, writing a great headline is tricky because: 1.) There isn't a single way to write a headline. There are plenty of tips on writing headlines, like using power words, mentioning benefits, and adding intrigue. So which one should you choose? 2.) Using good tips on a fundamentally flawed headline (which we discuss in this post) won't boost clicks. You need to have a sound headline before you can optimize it for clicks. 2. Tim Stoddart & Ethan Brooks: The Most Influential Writer You've Never Heard OfOn this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses. >> >> Listen to the episode here.
4. The Real Reason You Should Build A Personal BrandI don't directly monetize my personal brand. Instead, I use my personal brand as a way to promote myself, build relationships, and find deals. I think of my personal brand as a way to create deal flow and find opportunities to build my personal holdings company. This week, I will give you a perfect example of how this works. Hopefully, I can convince you that having a personal brand is not the same thing as being an influencer. Your personal brand is an opportunity machine. >> >> Let's jump into it. Final ThoughtDoes this resonate with you? Love you guys. Tim |
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