This is the scary part

What happens by day 14 in the Bootcamp. You will have pitched real people. For real. ...

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The lie you tell yourself.

I know because I've told it too.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...

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I've never done this before...

And I'm a little nervous about it.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...

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Friday 4: What you need to cut from your message

There's one thing that separates offers that convert from offers that confuse. ...

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Friday 4: Proof is the ultimate persuasion

There's a question behind every piece of marketing you've ever written. ...

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Friday 4: The person closest to the customer wins

The best selling doesn't feel like selling at all.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...

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Friday 4: Creativity is the last unfair advantage

What I noticed looking around a room of 500 content entrepreneurs.  ͏ ͏ ͏ ͏...

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