How Do You Compare to Serious Business Bloggers? [Infographic]

How Do You Compare to Serious Business Bloggers? [Infographic]

by Barry Feldman

Blogging remains the cornerstone of most content marketing efforts.

  • According to HubSpot, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI.
  • The data presented by HubSpot also claims B2B companies that blog produce 67 percent more leads than those that don’t.
  • According to Demand Metric, 59 percent of B2B marketers consider blogs the most valuable channel.

So, Orbit Media Studios co-founder Andy Crestodina thinks the mega-population of the content creation nation stands to gain interesting insights by examining how their blogging brethren operate.

For the past two years, Crestodina and company have dug deep to uncover data revealing:

  • How bloggers do what they do
  • When and where they work on their craft
  • Who they write for
  • What they do to enhance their prose and promote their posts

The 2015 edition of the research examines the answers to 11 questions and juxtaposes the data with the results collected in 2014 to reveal trends taking shape.


The Missing Link: Everything You Need to Know About LinkedIn Company Pages

by Sean Jackson

The LinkedIn Expert Viveka Von Rosen shares why you need to have a Company Page on LinkedIn. It's easier (and more important) than you think.


Youpreneur with Chris Ducker: How to Get Started, Build Out, and Boost Your Digital Business

by Chris Ducker

Taking care of your audience's needs is one of the keys to long-term entrepreneurial success. Andreea Ayers joins today's episode as she shares how she did exactly that while building her online business.


The Lede: Long or Short? The Content Length Question Answered, Once and For All

by Jerod Morris and Demian Farnworth

In this week's episode of The Lede, Chris Garrett joins Demian Farnworth to talk about digital commerce, the proper length of content, rubber ducks, and the scary side of the Internet.


Hack the Entrepreneur: Why You Need to Start Before You’re Ready

by Jon Nastor

My guest today is a world traveling entrepreneur that has ambitions to change the world.


The Writer Files: How Hollywood Screenwriter and Film Director John August Writes: Part Two

by Kelton Reid

Critically acclaimed screenwriter and director John August stopped by the show to chat with me about his writing process, the film business, and his hit podcast Scriptnotes.


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