How to Write a Heroically Effective Email Autoresponder Series



How to Write a Heroically Effective Email Autoresponder Series by Beth Hayden Autoresponders are the hardest-working, unsung heroes of content marketing. They're a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them. They keep working day and night, continuously reaching out to your audience with valuable content and relevant offers. They work for you whether you're writing, eating, sleeping, or playing with your pooch. They never get tired, and they never give up. That's pretty heroic. When used correctly, autoresponders can add serious momentum to your business. But when you sit down to actually write your own autoresponder series, you may feel stuck or confused. To clear up any bewilderment, here’s a clear list of email autoresponder recommendations, with practical advice about how to actually write the damn things. Get the rest The Writer Files: How Hollywood Screenwriter and Film Director John August Writes: Part Two by Kelton Reid Critically acclaimed screenwriter and director John August stopped by the show to chat with me about his writing process, the film business, and his hit podcast Scriptnotes. Listen Hit Publish: Converting Content: How Long is Long Enough? How to Know if Youre Turning Perfect Customers Away by Amy Harrison If you've ever written content and wondered 'how long should it be and what should I include?' this episode is for you. Hit Publish is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform. This week we're talking about how long your content should be. How much information do you need to give your reader to encourage them to sign up, buy, get in touch or take action? How much content is too much and is there such a thing? Should you use jargon, or assume that your reader knows what you're talking about? Listen Confessions of a Pink-Haired Marketer: Self-Help for Business Owners: Useful or Useless? by Sonia Simone Self-help books, seminars, and retreats: People tend to either love them or loathe them. I have some thoughts on what's useful for business owners — and what isn't Listen Search and Social: How to Protect Your Digital Publication by Loren Baker Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors, and protecting the authority and reputation of a blog by governing such content. Listen Youpreneur with Chris Ducker: How to Avoid Entrepreneurial Burnout, Without Losing Business, or Your Health by Chris Ducker Entrepreneurial burnout is something that can creep up on you without you realising it. Chris shares his own experience with it and discusses the quick steps to avoid it. Listen The Writer Files: How Hollywood Screenwriter and Film Director John August Writes: Part Two by Kelton Reid Critically acclaimed screenwriter and director John August stopped by the show to chat with me about his writing process, the film business, and his hit podcast Scriptnotes. Listen Hit Publish: Converting Content: How Long is Long Enough? How to Know if Youre Turning Perfect Customers Away by Amy Harrison If you've ever written content and wondered 'how long should it be and what should I include?' this episode is for you. Hit Publish is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform. This week we're talking about how long your content should be. How much information do you need to give your reader to encourage them to sign up, buy, get in touch or take action? How much content is too much and is there such a thing? Should you use jargon, or assume that your reader knows what you're talking about? Listen Confessions of a Pink-Haired Marketer: Self-Help for Business Owners: Useful or Useless? by Sonia Simone Self-help books, seminars, and retreats: People tend to either love them or loathe them. I have some thoughts on what's useful for business owners — and what isn't Listen Search and Social: How to Protect Your Digital Publication by Loren Baker Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors, and protecting the authority and reputation of a blog by governing such content. Listen Youpreneur with Chris Ducker: How to Avoid Entrepreneurial Burnout, Without Losing Business, or Your Health by Chris Ducker Entrepreneurial burnout is something that can creep up on you without you realising it. Chris shares his own experience with it and discusses the quick steps to avoid it. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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