6 Marks of Effective Content: 'The Lego Movie' Edition



6 Marks of Effective Content: ‘The Lego Movie’ Edition by Demian Farnworth Shortly after the release of The Lego Movie (2014), more than one professional marketer went on record to say that it was the best piece of content marketing they’d seen in a long time. Well, I finally saw the movie, and I don’t buy that claim. Why? To be honest, I have a hunch it won’t pass a simple test — a test I’m calling “The Six Marks of Effective Content.” And what exactly are those six marks? They are: A headline that instantly commands attention An opening that hooks your audience An element of education, inspiration, or entertainment A persuasive story A single, focused moral A well-crafted call to action Seems easy enough to pass, but before we dive in, do me a favor if you have seen the movie: Think through how you would grade the movie based on these six marks. And then let’s see how we compare at the end. Cool? Get the rest The Missing Link: The New LinkedIn Mobile App: What You Need to Know by Sean Jackson The LinkedIn Expert Viveka Von Rosen is back and she shares why the new LinkedIn Mobile App is awesome. Listen Zero to Book: To Self-Publish or Traditionally Publish? How to Answer this Essential Question … by Pamela Wilson Should you look for a publisher or self publish your book? Jeff Goins says that might be the wrong question to ask. Instead, he and Pamela Wilson chat about a better approach you can take when you're ready to bring your book to life. Listen Youpreneur with Chris Ducker: Entrepreneurial Self-Publishing & Goal Setting, with John Lee Dumas by Chris Ducker John Lee Dumas of Entrepreneur on Fire joins the show for a third time as he talks about his latest endeavor, the Freedom Journal and why it's the missing piece in the goal setting process. He also walks us through the process he followed to achieve one of his goals and much more on this edition of Youpreneur FM! Listen Hack the Entrepreneur: Why Being Passionate About Your Business Is Absolutely Essential by Jon Nastor My guest today is an eCommerce expert, a new father, and a brilliant entrepreneur. Listen The Writer Files: How Emma Donoghue (Bestselling Author of ‘Room’) Writes: Part Two by Kelton Reid International bestselling author and critically acclaimed screenwriter of Room — Emma Donoghue — talked with me about her writing process and adapting her best known work into an award-winning movie. Listen The Missing Link: The New LinkedIn Mobile App: What You Need to Know by Sean Jackson The LinkedIn Expert Viveka Von Rosen is back and she shares why the new LinkedIn Mobile App is awesome. Listen Zero to Book: To Self-Publish or Traditionally Publish? How to Answer this Essential Question … by Pamela Wilson Should you look for a publisher or self publish your book? Jeff Goins says that might be the wrong question to ask. Instead, he and Pamela Wilson chat about a better approach you can take when you're ready to bring your book to life. Listen Youpreneur with Chris Ducker: Entrepreneurial Self-Publishing & Goal Setting, with John Lee Dumas by Chris Ducker John Lee Dumas of Entrepreneur on Fire joins the show for a third time as he talks about his latest endeavor, the Freedom Journal and why it's the missing piece in the goal setting process. He also walks us through the process he followed to achieve one of his goals and much more on this edition of Youpreneur FM! Listen Hack the Entrepreneur: Why Being Passionate About Your Business Is Absolutely Essential by Jon Nastor My guest today is an eCommerce expert, a new father, and a brilliant entrepreneur. Listen The Writer Files: How Emma Donoghue (Bestselling Author of ‘Room’) Writes: Part Two by Kelton Reid International bestselling author and critically acclaimed screenwriter of Room — Emma Donoghue — talked with me about her writing process and adapting her best known work into an award-winning movie. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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