What's the Difference Between Content Marketing and Copywriting?



What’s the Difference Between Content Marketing and Copywriting? by Sonia Simone From a traditional marketing standpoint, the answer to the question in the headline above is simple. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers. Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information. Content marketing is blogs, podcasts, and email autoresponders. Copywriting is sales pages, ads, and direct mail. Two different critters, right? Well, not if you’re doing it right. Get the rest Authorpreneur: How to Build an Agency, Drive Leads, and Gain Credibility with a Book by Jim Kukral Brandon Turner thinks amazing content is main reason why BiggerPockets.com has over 400,000 members … Listen Technology Translated: How To Overcome The Most Common Podcasting Pitfalls, with Jerod Morris by V. Scott Ellis Podcasting exploded a couple of years ago but it's not to late to dive in an take advantage of the medium. While getting started can seem daunting, keeping momentum and building an audience feels overwhelming. Listen The Showrunner: No. 041 The 3 Elements You Must Have Ready at Launch by Jerod Morris and Jon Nastor Whether you are launching a brand new show or you are looking to gain some much-needed attention with a relaunch of your existing show, having a launch plan for your podcast is essential. Listen The Digital CMO with Mike Orren: How Corporate Culture and Marketing are Intertwined, with Hugh MacLeod by Mike Orren Hugh MacLeod of Gapingvoid uses art to inspire cultural change, and ultimately sales. Listen The Mainframe: Star Wars, Product Creation, and the Fear of Selling Out by Chris Garrett and Tony Clark Tony and Chris discuss the truth about the product creator's fear of 'selling out', what they thought about Star Wars Episode VII, and how to win customers over to your side. Listen Authorpreneur: How to Build an Agency, Drive Leads, and Gain Credibility with a Book by Jim Kukral Brandon Turner thinks amazing content is main reason why BiggerPockets.com has over 400,000 members … Listen Technology Translated: How To Overcome The Most Common Podcasting Pitfalls, with Jerod Morris by V. Scott Ellis Podcasting exploded a couple of years ago but it's not to late to dive in an take advantage of the medium. While getting started can seem daunting, keeping momentum and building an audience feels overwhelming. Listen The Showrunner: No. 041 The 3 Elements You Must Have Ready at Launch by Jerod Morris and Jon Nastor Whether you are launching a brand new show or you are looking to gain some much-needed attention with a relaunch of your existing show, having a launch plan for your podcast is essential. Listen The Digital CMO with Mike Orren: How Corporate Culture and Marketing are Intertwined, with Hugh MacLeod by Mike Orren Hugh MacLeod of Gapingvoid uses art to inspire cultural change, and ultimately sales. Listen The Mainframe: Star Wars, Product Creation, and the Fear of Selling Out by Chris Garrett and Tony Clark Tony and Chris discuss the truth about the product creator's fear of 'selling out', what they thought about Star Wars Episode VII, and how to win customers over to your side. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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