Should You Write for Fans or Customers?



Should You Write for Fans or Customers? by Pamela Wilson Mickey Spillane did not suffer from delusions of grandeur. He didn’t expect his novels — featuring private eye Mike Hammer — to be regarded as great works of literature. What he wanted was for them to sell. I have no fans. You know what I got? Customers. And customers are your friends. – Mickey Spillane His books have sold more than 225 million copies, so this approach served him well. As we build an online presence with our content marketing, we have to answer this essential question: Should we develop fans or customers? The answer isn’t as straightforward as it may seem. Get the rest The Writer Files: How Emma Donoghue (Bestselling Author of ‘Room’) Writes: Part One by Kelton Reid International bestselling author and critically acclaimed screenwriter of Room — Emma Donoghue — talked with me about her writing process and adapting her best known work into an award-winning movie. Listen Hit Publish: How to Create a Simple and Flexible Content Marketing Plan for 2016 by Amy Harrison If you find the idea of planning out your future content overwhelming and frustrating, today's show is for you. What should you create? What goals should you set? What channels should you use? All and more will be revealed… Listen Confessions of a Pink-Haired Marketer: Vision and Goal-Setting for Your Digital Business by Sonia Simone Vision and goal-setting are useful practices for business owners and professionals — but they can also be a recipe for beating yourself up and feeling like crap. Here are my suggestions for productive goals. Listen The Showrunner: No. 039 Exciting News and New Years Resolutions for 2016 by Jerod Morris and Jon Nastor The end of each year offers up the perfect time for quiet reflection, as well as enthusiastic glances toward the future. With that in mind, Jerod and Jonny end 2016 on a high note — as each have received exciting news recently — and then look toward 2016. Listen Youpreneur with Chris Ducker: How to Achieve Your Goals (Both Business and Personal) in 2016 by Chris Ducker On this special episode of YoupreneurFM, it's all about making the most out of the new year as Chris shares his top tips and tactics on taking action. Listen The Writer Files: How Emma Donoghue (Bestselling Author of ‘Room’) Writes: Part One by Kelton Reid International bestselling author and critically acclaimed screenwriter of Room — Emma Donoghue — talked with me about her writing process and adapting her best known work into an award-winning movie. Listen Hit Publish: How to Create a Simple and Flexible Content Marketing Plan for 2016 by Amy Harrison If you find the idea of planning out your future content overwhelming and frustrating, today's show is for you. What should you create? What goals should you set? What channels should you use? All and more will be revealed… Listen Confessions of a Pink-Haired Marketer: Vision and Goal-Setting for Your Digital Business by Sonia Simone Vision and goal-setting are useful practices for business owners and professionals — but they can also be a recipe for beating yourself up and feeling like crap. Here are my suggestions for productive goals. Listen The Showrunner: No. 039 Exciting News and New Years Resolutions for 2016 by Jerod Morris and Jon Nastor The end of each year offers up the perfect time for quiet reflection, as well as enthusiastic glances toward the future. With that in mind, Jerod and Jonny end 2016 on a high note — as each have received exciting news recently — and then look toward 2016. Listen Youpreneur with Chris Ducker: How to Achieve Your Goals (Both Business and Personal) in 2016 by Chris Ducker On this special episode of YoupreneurFM, it's all about making the most out of the new year as Chris shares his top tips and tactics on taking action. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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