What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach



What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach by Demian Farnworth In May 2013, a small company with fewer than 40 unusual employees made a historic lead generation move that resulted in stunning lead generation results. (I stress “unusual” in a good way.) The company with those odd employees, of course, was Copyblogger Media (now known as Rainmaker Digital). The story of what happened follows. The historic move: Up until that point, Copyblogger had been offering an email newsletter to attract and capture email subscribers. Pretty standard in the online business world. We wanted to up the ante. So we launched My.Copyblogger.com — a free membership site, where people sign up to access (at the time) 15 free ebooks and a 20-part email course. Think of a content library as a password-protected source of premium content that you can access once you register with your email address. That’s essentially what a “content library” looks like. But how did it perform? Let’s look at the results to see. Get the rest The Showrunner: No. 039 Exciting News and New Years Resolutions for 2016 by Jerod Morris and Jon Nastor The end of each year offers up the perfect time for quiet reflection, as well as enthusiastic glances toward the future. With that in mind, Jerod and Jonny end 2016 on a high note — as each have received exciting news recently — and then look toward 2016. Listen Youpreneur with Chris Ducker: How to Achieve Your Goals (Both Business and Personal) in 2016 by Chris Ducker On this special episode of YoupreneurFM, it's all about making the most out of the new year as Chris shares his top tips and tactics on taking action. Listen Copyblogger FM: The End of The Lede, The Beginning of Copyblogger FM by Sonia Simone You read that right, this is the last episode of The Lede. But don't worry too much about it, this also happens to be the inaugural episode of Copyblogger FM … Listen Unemployable with Brian Clark: Is Content Syndication Smart? (Season Finale) by Brian Clark Content syndication involves republishing content that you've originally posted on your own site to other platforms. You're hoping to maximize the leverage of each piece of content you create to achieve the widest distribution possible. Listen Youpreneur with Chris Ducker: How to Get Started Using Webinars to Build Your Brand, with Omar Zenhom by Chris Ducker Omar Zenhom of Webinar Ninja joins the show today to share how to truly build the business of you through the power of webinars, the do's and font's of webinars and why they are so effective. Listen The Showrunner: No. 039 Exciting News and New Years Resolutions for 2016 by Jerod Morris and Jon Nastor The end of each year offers up the perfect time for quiet reflection, as well as enthusiastic glances toward the future. With that in mind, Jerod and Jonny end 2016 on a high note — as each have received exciting news recently — and then look toward 2016. Listen Youpreneur with Chris Ducker: How to Achieve Your Goals (Both Business and Personal) in 2016 by Chris Ducker On this special episode of YoupreneurFM, it's all about making the most out of the new year as Chris shares his top tips and tactics on taking action. Listen Copyblogger FM: The End of The Lede, The Beginning of Copyblogger FM by Sonia Simone You read that right, this is the last episode of The Lede. But don't worry too much about it, this also happens to be the inaugural episode of Copyblogger FM … Listen Unemployable with Brian Clark: Is Content Syndication Smart? (Season Finale) by Brian Clark Content syndication involves republishing content that you've originally posted on your own site to other platforms. You're hoping to maximize the leverage of each piece of content you create to achieve the widest distribution possible. Listen Youpreneur with Chris Ducker: How to Get Started Using Webinars to Build Your Brand, with Omar Zenhom by Chris Ducker Omar Zenhom of Webinar Ninja joins the show today to share how to truly build the business of you through the power of webinars, the do's and font's of webinars and why they are so effective. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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