What Is a Content Marketer?



What Is a Content Marketer? by Demian Farnworth Long ago, copywriting legend John Carlton told me that the best copywriters didn’t just master their own discipline; they also mastered related disciplines — like marketing, SEO, and negotiations. This is true for content marketers, as well. A content marketer is a master of many disciplines. But what exactly does that mean? What sort of disciplines and skills are we talking about? And what types of knowledge and experience are necessary to be a content marketer? I’ll answer those questions and more, but before I do, I’ll first loosely define the term “content marketer.” Then, I’ll tell you how I uncovered a successful content marketer’s five essential skills. Read and comment Rainmaker Rewind: How to Create a Multi-Channel Network on YouTube by Caroline Early In honor of TubeTalk joining the Rainmaker.FM family, this week's Rewind features host Jeremy Vest and guest Reed Lucas, Chief Executive Officer of Radio Control Network, as they discuss how to create, sustain, and manage a multi-channel network on YouTube. Listen Copyblogger FM: The Secret Weapon Behind Great Websites: The Role of the Content Editor by Sonia Simone A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on Listen Hack the Entrepreneur: How to Independently Earn a Living (Using Only Your Wits) by Jon Nastor My guest today is an author, professional speaker, branding expert, teacher at Duke University's Fuqua School of Business, and an entrepreneur. Listen Editor-in-Chief: How a Confident Editor Overcomes Perfectionism by Stefanie Flaxman Edit of the Week: a stress-free process for producing your best work. Listen The Showrunner: Setting Yourself Up for Success in iTunes: Part Two by Jerod Morris and Jon Nastor Yes, it takes a lot of work to start a remarkable podcast. To create a podcast that builds an audience for you and your business, you need to determine your audience, choose a podcast format, create captivating artwork, and pre-record a month’s worth of episodes. And you need to do all of this before you even launch. Then the real work begins. Listen Rainmaker Rewind: How to Create a Multi-Channel Network on YouTube by Caroline Early In honor of TubeTalk joining the Rainmaker.FM family, this week's Rewind features host Jeremy Vest and guest Reed Lucas, Chief Executive Officer of Radio Control Network, as they discuss how to create, sustain, and manage a multi-channel network on YouTube. Listen Copyblogger FM: The Secret Weapon Behind Great Websites: The Role of the Content Editor by Sonia Simone A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on Listen Hack the Entrepreneur: How to Independently Earn a Living (Using Only Your Wits) by Jon Nastor My guest today is an author, professional speaker, branding expert, teacher at Duke University's Fuqua School of Business, and an entrepreneur. Listen Editor-in-Chief: How a Confident Editor Overcomes Perfectionism by Stefanie Flaxman Edit of the Week: a stress-free process for producing your best work. Listen The Showrunner: Setting Yourself Up for Success in iTunes: Part Two by Jerod Morris and Jon Nastor Yes, it takes a lot of work to start a remarkable podcast. To create a podcast that builds an audience for you and your business, you need to determine your audience, choose a podcast format, create captivating artwork, and pre-record a month's worth of episodes. And you need to do all of this before you even launch. Then the real work begins. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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