How to Write Conversationally: 7 Tips to Engage and Delight Your Audience



How to Write Conversationally: 7 Tips to Engage and Delight Your Audience by Henneke How often do you shrug your shoulders and press delete after reading a marketing email? Many marketing messages make us cringe. They don’t sound like a human being wrote them. They don’t engage. They lack personality and feel cold-hearted. It’s not surprising. At school, we learned grammar rules. We learned how to write and spell, but we didn’t learn how to use language to connect with our readers. We didn’t learn how to engage, persuade, and inspire. But readers crave a human touch. When we read conversational content, we instantly feel a connection with the writer. We feel like we're getting to know him. We start to like him. As content marketers, we know this is our aim. When readers get to know, like, and trust us, we create opportunities to market our services and sell our products. We know we need to write conversationally, but how? Read and comment The Writer Files: How Award-Winning Sports & Travel Writer Adam Skolnick (Author of One Breath) Writes: Part Two by Kelton Reid Award-winning journalist and author, Adam Skolnick, returned to the podcast and we got down to brass tacks about his writer’s journey, his new book, and the globetrotting life of a travel writer. Listen Hit Publish: The 10/20/10 Rule for Creating Web Content That Converts by Amy Harrison We're studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment … Listen Confessions of a Pink-Haired Marketer: The Untethered Society: Scary or Liberating? (Or Both?) by Sonia Simone “Untethering” is a major 21st-century trend, from Uber to minimalism to remote workplaces. How can we get the most freedom from this social trend, without getting lost in the shallows? Listen Rainmaker Rewind: How to Create a Multi-Channel Network on YouTube by Caroline Early In honor of TubeTalk joining the Rainmaker.FM family, this week's Rewind features host Jeremy Vest and guest Reed Lucas, Chief Executive Officer of Radio Control Network, as they discuss how to create, sustain, and manage a multi-channel network on YouTube. Listen Copyblogger FM: The Secret Weapon Behind Great Websites: The Role of the Content Editor by Sonia Simone A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on Listen The Writer Files: How Award-Winning Sports & Travel Writer Adam Skolnick (Author of One Breath) Writes: Part Two by Kelton Reid Award-winning journalist and author, Adam Skolnick, returned to the podcast and we got down to brass tacks about his writer's journey, his new book, and the globetrotting life of a travel writer. Listen Hit Publish: The 10/20/10 Rule for Creating Web Content That Converts by Amy Harrison We're studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment … Listen Confessions of a Pink-Haired Marketer: The Untethered Society: Scary or Liberating? (Or Both?) by Sonia Simone "Untethering" is a major 21st-century trend, from Uber to minimalism to remote workplaces. How can we get the most freedom from this social trend, without getting lost in the shallows? Listen Rainmaker Rewind: How to Create a Multi-Channel Network on YouTube by Caroline Early In honor of TubeTalk joining the Rainmaker.FM family, this week's Rewind features host Jeremy Vest and guest Reed Lucas, Chief Executive Officer of Radio Control Network, as they discuss how to create, sustain, and manage a multi-channel network on YouTube. Listen Copyblogger FM: The Secret Weapon Behind Great Websites: The Role of the Content Editor by Sonia Simone A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

Click here to safely unsubscribe from "Copyblogger." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.

   

Tweet

Subscribe to receive free email updates: