5 Lessons Learned from a SaaS Home Run



5 Lessons Learned from a SaaS Home Run by Sonia Simone Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business. She excels at “keeping it simple” — maybe because she ran ultra-successful online education companies for five years. She turned around and put those lessons into a software business — and she’s crushing it. Laura leapt out on her own as a freelancer at 22, without giving it a lot of thought. As she laughingly put it in her Unemployable interview with Brian Clark, it was: “… probably the worst way to do it.” You can find that interview here: From Freelance Designer to SaaS Superstar She hadn’t done any prep, she hadn’t lined up any clients … she didn’t even know what a proposal was. Read and comment The Missing Link: How to Handle Public Relations on LinkedIn Like an Expert by Jabez LeBret Lisa Buyer brings great advice for handling your business on LinkedIn when tragedy strikes. Listen Youpreneur with Chris Ducker: Building a Successful Freelancing Business, with Jason Resnick by Chris Ducker Our Youpreneur Spotlight continues as we talk to fellow Youpreneur, Jason Resnick who talks about how he built his freelancing web-development business, and why he’s structured his work load to be 80% client-focused projects and 20% business-building endeavors. Listen Zero to Book: Name Your Book: How to Go from a Working Title to a Title that Works by Pamela Wilson Finding a name might seem like an art, but in this episode we’re sharing a way to apply science to the process. Listen Rainmaker.FM Elsewhere: Jerod Morris on the Go and Grow Podcast by Caroline Early This week on Elsewhere, Jerod Morris joins host Mike Chan on the Go and Grow podcast to chat about developing your brand as an authority, scaling content marketing strategies, and the power of podcasts. Listen The Writer Files: How Publishing Consultant, Educator, and Author Jane Friedman Writes: Part One by Kelton Reid Award-winning blogger, publishing consultant, and author Jane Friedman, took a moment to talk with me about her writing process and the business of scribes. Listen The Missing Link: How to Handle Public Relations on LinkedIn Like an Expert by Jabez LeBret Lisa Buyer brings great advice for handling your business on LinkedIn when tragedy strikes. Listen Youpreneur with Chris Ducker: Building a Successful Freelancing Business, with Jason Resnick by Chris Ducker Our Youpreneur Spotlight continues as we talk to fellow Youpreneur, Jason Resnick who talks about how he built his freelancing web-development business, and why he's structured his work load to be 80% client-focused projects and 20% business-building endeavors. Listen Zero to Book: Name Your Book: How to Go from a Working Title to a Title that Works by Pamela Wilson Finding a name might seem like an art, but in this episode we're sharing a way to apply science to the process. Listen Rainmaker.FM Elsewhere: Jerod Morris on the Go and Grow Podcast by Caroline Early This week on Elsewhere, Jerod Morris joins host Mike Chan on the Go and Grow podcast to chat about developing your brand as an authority, scaling content marketing strategies, and the power of podcasts. Listen The Writer Files: How Publishing Consultant, Educator, and Author Jane Friedman Writes: Part One by Kelton Reid Award-winning blogger, publishing consultant, and author Jane Friedman, took a moment to talk with me about her writing process and the business of scribes. Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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