How to Combine Lead Magnets and Ads to Jump-start an Online Training Business



How to Combine Lead Magnets and Ads to Jump-start an Online Training Business by Pamela Wilson Debbie Hodge has a healthy dose of that crucial trait all successful entrepreneurs seem to have — adaptability. When she saw that the magazine business was tanking, she realized she needed to find a new venue for her information, so she moved her teaching online. And when she saw everyone in her space was teaching her topic using how-to tutorials, she decided to take a different approach and focus on storytelling and design. Business has been good. It has been so good that she’s now made the ultimate “meta” move: she’s teaching others to do what she herself has learned in recent years. Debbie’s story is this month's Hero's Journey feature. We're tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. See all the Hero’s Journey posts here. Read on as Debbie shares her story. Read and comment Rainmaker.FM Elsewhere: Jerod Morris on the Go and Grow Podcast by Caroline Early This week on Elsewhere, Jerod Morris joins host Mike Chan on the Go and Grow podcast to chat about developing your brand as an authority, scaling content marketing strategies, and the power of podcasts. Listen The Writer Files: How Publishing Consultant, Educator, and Author Jane Friedman Writes: Part One by Kelton Reid Award-winning blogger, publishing consultant, and author Jane Friedman, took a moment to talk with me about her writing process and the business of scribes. Listen Hack the Entrepreneur: Work Like You Are Going to Lose It All by Jon Nastor My guest today is an organizer, leader, and an executive assistant-turned entrepreneur. Listen Confessions of a Pink-Haired Marketer: Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands by Sonia Simone When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much? Listen Rainmaker Rewind: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know … by Caroline Early Extra! Extra! Listen in to find out what Sean Jackson and Jabez LeBret have to share about this recent news! You'll hear bold predictions, what you need to do next, and much more! Listen Rainmaker.FM Elsewhere: Jerod Morris on the Go and Grow Podcast by Caroline Early This week on Elsewhere, Jerod Morris joins host Mike Chan on the Go and Grow podcast to chat about developing your brand as an authority, scaling content marketing strategies, and the power of podcasts. Listen The Writer Files: How Publishing Consultant, Educator, and Author Jane Friedman Writes: Part One by Kelton Reid Award-winning blogger, publishing consultant, and author Jane Friedman, took a moment to talk with me about her writing process and the business of scribes. Listen Hack the Entrepreneur: Work Like You Are Going to Lose It All by Jon Nastor My guest today is an organizer, leader, and an executive assistant-turned entrepreneur. Listen Confessions of a Pink-Haired Marketer: Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands by Sonia Simone When is it smart to keep your business's "trade secrets" — and when should you blow them up? How much sharing is too much? Listen Rainmaker Rewind: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know … by Caroline Early Extra! Extra! Listen in to find out what Sean Jackson and Jabez LeBret have to share about this recent news! You'll hear bold predictions, what you need to do next, and much more! Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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