| So, of course we're not going to lead this with something like “Email is dead.” After all, you’re reading this because of email. But my guess is that you're seeing what we've been seeing -- increasing challenges with email as a marketing tool. Putting on my special psychic goggles, I'm going to guess that your open rate on content delivered by email is less than 80% -- yes? We're going to be holding a workshop THIS THURSDAY (sorry for the all caps, but it's this week so there's some urgency) to talk about an alternative that might surprise you. It surprised me. The alternative is chatbots -- automated software that uses the chat environment instead of the email inbox to deliver your content. I was *very* skeptical about this one, but after hearing Andrew Warner speak at Social Media Marketing World last week, I get it now. Copyblogger's going to be using this to expand our audience's options for connecting with us. And we'd love to share some thoughts with you. Swing on over to Copyblogger.com today to see why I'm finding this so intriguing. And if you want to join us for the workshop THIS THURSDAY (caps again, sorry) -- here's the link to do that. https://yr169.isrefer.com/go/webregcopy/copyblogger/ In the workshop, Brian Clark will be talking with Andrew Warner of Mixergy about the first steps to launching a chatbot for Facebook Messenger. I'll share two numbers to whet your appetite: 1.2 billion people use Messenger every month. And it's not unusual to get an open rate of 80% or better for content delivered in Messenger, vs. email, where 25% is very good. You can set these up easily, even if you aren't technical. And -- more importantly, in my opinion -- you can do it without seeming creepy or weird. Here's how to join the workshop and learn more about it: https://yr169.isrefer.com/go/webregcopy/copyblogger/
Hope to see you there!
Sonia Simone
Chief content officer (and co-founder)
Copyblogger and Rainmaker Digital P.S. I know the whole concept of a chatbot seems kind of weird because hardly anyone is using it. But it's actually a really cool moment, because *hardly anyone is using it*. (Yet.)
Get in on the live workshop this week to find out how to create your first bot and use it to get more clients, more customers, more engagement, or whatever strikes your fancy. https://yr169.isrefer.com/go/webregcopy/copyblogger/
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