| That sounds horribly arrogant, doesn't it? But seriously -- looking at how chatbots are being used right now -- there is *so much room* for a good dose of strategy and a little bit of art. (Just like all the tactics and strategies you learn from Copyblogger.) You may have been surprised that we came out in favor of chatbots the other day -- since on the surface, they might seem kind of ... Gross. I know I have my own set of biases against anything that's a 'bot.' But learning more about them, I've come to a completely different view. Chatbots are cool, guys. Here are a few questions we've gotten:
Q: Ugh, I hate Facebook and I would never use Messenger
It's fine. A lot of people hate Facebook. Straight truth: Brian Clark mostly hates Facebook. Maybe some day you'll like it, or maybe you won't. Either way -- customers, clients, and audiences are on Facebook. Presenting our content where people like to hang out is just smart -- even if it's a platform that doesn't ring our chimes. Now, I don't think it would be a good idea to give up on email and go 100% into chatbots. Email is still a powerhouse. But the reality is, a lot of the folks prefer the cleaner, less cluttered environment of chat over their scary inbox -- and we can use that to get some great content to them.
Q: Is this going to get me in trouble with Facebook?
It turns out, Facebook is very into chatbots. There's nothing we or Andrew will be teaching in Thursday's workshop (or Andrew's course, for that matter) that would violate the Facebook terms of service, or go against what they want for their users. To speak frankly, that would be really dumb. The key to solid strategy is to work with the platform you've chosen, not to try to play games with it. You'll better results in the long run. Usually the short run, too.
Q: Won't these messages be annoying?
Automated chat messages are really annoying if they suck. Fortunately, we can craft content that doesn't suck. :) Audiences aren't going to transform into completely different people just because they're in chat rather than reading a blog post or an email message. We still have to deliver all of the respect, care, and attention that we do when crafting *any* content. We've been impressed with Andrew Warner (of Mixergy) and his approach. He understands the 'suck problem,' and he faces it head-on. And of course, Copyblogger will continue to have resources for you on how to craft content that audiences really, really want to read, watch, or listen to. That is going to be *key* for the chat environment. It's so much easier for audiences to unsubscribe, so it's on us to create the exceptional content experience that keeps them sticking around.
Q: What will I use them for?
I'm excited about the potential to deliver high-value content on a drip, just like we can do now with email. You can add logic and automation, too, to keep things ultra relevant. It also lets you send fewer 'reminder' messages about promotions -- because the environment doesn't have that clutter factor. And it can be a great way to to attract and nurture new clients or customers. And finally, if you freelance, chatbots are a terrific service to offer clients. It's lucrative, it's not overly crowded yet (particularly with that combination of strategy and a bit of art), and it lends itself to retainer work. I hope you'll join us on Thursday for the workshop! It's at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time. You can get the details and get signed up here: https://botacademy.com/workshop-registration/?wid=brianclark
Looking forward to seeing you there :)
Sonia Simone
| 
0 Response to "Why people like us are just better at chatbots"
Posting Komentar