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I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!
Writing Voice 101: Add Color and Richness, Without Making Us Want to Barf
Your writing voice should make your subjects clear and interesting.
Assuming you aren't working on the next Waiting for Godot, you'll work to make sure your meaning is easy to grasp.
And assuming you aren't editing Wikipedia, you'll work to make it lively and fresh.
But sometimes, well-meaning attempts to give your writing life end up producing content that's silly, trivial, cluttered, or condescending.
Lively writing is wonderful. Paragraph after paragraph of glitter-filled, neon-rainbow unicorn vomit is less wonderful.
So let's look at how to make your writing voice colorful and interesting, without making your audience sick to their stomachs.
Keep reading: Writing Voice 101: Add Color and Richness, Without Making Us Want to Barf
This Model Should Not Work ... But It Does
This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about Psychology Today, a publication older than Rolling Stone, New York Magazine, and People, whose success defies expectations.
Tune in to hear why their model is so surprising, the specific SEO strategies that make them one of Tim's favorites, and the opportunities to apply their tactics in your own business.
Listen now: This Model Should Not Work ... But It Does
In Search of Better Writing Introductions
Ready to try something new the next time you complete a draft?
To craft a more compelling introduction take this writing challenge ...
Keep reading: In Search of Better Writing Introductions
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Talk with you again next week,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
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