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I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!
How to Sell on a Blog
If you use content to promote your services or digital products, it should be no secret that your goal is to sell on a blog. You want a return on investment for the time and effort you spend on building your platform.
On the other hand, you're probably also aware that if you spend all of your time relentlessly selling, you'll alienate a good portion of your prospective audience.
The tricky problem for content marketers is that various readers are at different awareness levels, depending on how long they've been reading and how much exposure you've provided to your offer.
And the way you approach your offer will change, depending on which stage your prospect happens to be in.
Keep reading: The 5 Types of Online Prospects, and How to Sell on a Blog
The Most Influential Writer You've Never Heard Of
This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about John Milius, the writer behind many of the most famous action movies of our generation.
They explore the ideas of fame, cancel culture, and writing for the masses.
Listen now: The Most Influential Writer You've Never Heard Of
Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress)
A blog comment policy helps preserve your time for your most important work.
When you're a working writer, you're always looking for more time to spend on the projects you deeply care about.
But it's easy to get tied up performing other necessary tasks, such as monitoring, evaluating, and responding to blog comments.
The good news is, you can preserve a lot of your energy by establishing communication rules for your business and website.
If you've just launched your blog, it's well worth your time to create a blog comment policy. If your website has been around for a while, you can still add one.
Then, you have a standard that helps you review blog post comments you receive.
If a comment follows your rules, you'll approve it. If it doesn't, you can swiftly delete it and move on to more important work.
Keep reading: Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress)
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Talk with you again next week,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
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