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I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!
How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience
If you think it's time to learn how to write an email newsletter, you might be venturing into this type of email marketing for your clients or your own business.
Business owners and executives know their success relies on a critical transformation:
Turning prospects into customers.
But that's just the beginning ...
Most businesses aren't sustainable if their customers only buy once. Those customers need to become repeat customers.
Then, once you've built enough trust and loyalty, there's still one more step that will get maximum value ...
Getting those same customers to wave your flag ... talk up your marketing story on social media ... and tell their friends, family, and anyone else they run into about how great your company is.
In other words, the final transformation your business needs to facilitate is turning customers into brand advocates.
One of the best ways to do this is with an email newsletter.
When you learn how to write an email newsletter, you'll discover that this type of content engages your audience regularly and keeps your business top of mind.
It also puts a human face on your business, one capable of building relationships with customers and prospects.
Keep reading: How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience
Looking Into the Darkness as a Creator
This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about Tim's recent piece of writing on looking into the darkness, and how it applies to everything from world events, to controversial creators, AI chess players, and more.
Listen now: Looking Into the Darkness as a Creator
Want Someone to Keep Reading Your Blog Post? A Guide to Get Readers Glued to the Screen
Think back to the last time you were at an event where speakers gave presentations.
Typically, some sessions fly by and others quickly make you decide:
"Now's a good time to go to the bathroom and get a snack."
That thought's also common during online conferences or webinars.
While a number of factors influence whether you're paying attention or daydreaming, a common reason for the Bathroom-Snack-Train-of-Thought is that the speaker didn't make their presentation audience-focused.
They didn't distance themselves from their topic and find ways to make an audience member's experience a fascinating one. The words they chose to lead with may have been relevant and informative, but they didn't stir up the desire to keep listening.
This scenario is directly related to your job as a content writer ... how do you stir up the desire to keep reading?
Keep reading: Want Someone to Keep Reading Your Blog Post? A Guide to Get Readers Glued to the Screen
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Talk with you again next week,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
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