Welcome back to Copyblogger!
Thanks for taking a moment to check in with our community ...
Looking for content marketing services to help you stand out and grow your audience? This issue is sponsored by Digital Commerce Partners, the content marketing and SEO services wing of Copyblogger. Learn more about how we can take your digital business to the next level at DigitalCommerce.com.
I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!
Email Autoresponders: Meet the Lazy Marketer's Best Friend
An autoresponder is just a sequence of email marketing messages that gets sent to subscribers in the order and frequency that you decide.
Let's say you have a seven-part autoresponder that delivers an exceptional tutorial for your potential customers — something that they'll find beneficial and valuable, and that lays the groundwork for you to make a sale.
That email autoresponder creates a great experience for your first subscriber. And it creates the same great experience for your 10,000th subscriber.
It never gets tired, or needs the weekend off for Father's Day or Mother's Day (or Email Autoresponder's Day).
It never gets bored with your marketing message. Does it get snarky or sick of newbies? Nope.
Email autoresponders deliver your best content, in the best possible order and frequency, to every new reader who finds you. Forever.
Here's what a really good email autoresponder looks like ...
Keep reading: Email Autoresponders: Meet the Lazy Marketer's Best Friend
Stop Wondering About How to Respond to Criticism
Wondering how to respond to criticism about your writing?
Let's look at the situation you face in a different way ...
For this example, you're the person criticizing another writer.
That's right. Have you ever stopped paying attention to content when a publisher stepped up their marketing game?
I know I have.
I'll turn off a YouTube video faster than I can drink a matcha latte once I learn it's sponsored by a product I will never buy. And if there are consistent videos for products I don't want to hear about, I might even stop watching the channel.
Liking the free content on a platform is no guarantee that you're going to like what the publisher sells.
That's okay. No one is to blame here. The creator didn't make a content marketing mistake and the audience member has every right to lose interest.
But there is an important lesson for anyone afraid of marketing or selling more aggressively.
Keep reading: Stop Wondering About How to Respond to Criticism
Want Even More Copyblogger?
Don't forget to check out our exclusive member area full of training, networking, and writing opportunities.
Learn more about Digital Copywriter today.
Talk with you again next week,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
0 Response to "Meet the Lazy Marketer's Best Friend"
Posting Komentar