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Thanks for taking a moment to check in with our community for writers ...
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I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!
Why Marketers Need Content Editors
What do the most persuasive copywriters and content marketers have in common?
They're also content editors who critically evaluate every aspect of their persuasive writing.
Strong editing skills help contribute to their distinct writing voices and knowledge of rock-solid content marketing strategy.
But when you want to do a good job, you tend to obsess over your work. Since it needs to be "perfect," it never quite seems finished.
Careful and thoughtful content editors have to develop another skill ... they have to learn to let go.
Let's look at eight steps that professional content editors use during their content creation and production process ...
Plus a five-point blueprint of items content editors double-check after they've finished their standard rounds of editing and proofreading.
These "checks" will help you gauge when it's time to let your writing go.
Keep reading: Why Marketers Need Content Editors
How to Avoid Getting Burned by AI-Gen Content Creation
This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks explore writing, humor, and how to avoid getting burned by the explosion of AI-generated content.
Listen now: How to Avoid Getting Burned by AI-Gen Content Creation
The Betty Crocker Secret to an Email Marketing Strategy People Enjoy
You've heard it a thousand times: The money's in the list.
If you're serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.
So, how do you get people to sign up for your email newsletter?
You probably already know the answer to this one ...
Reward them. Give subscribers something great as a "thank you" for signing up.
This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast episode.
Sure, everyone else does that ... because it works.
It works ... if you do it the right way.
Giving away something good will get people to sign up for your email list, no question.
The problem is, what email address will they sign up with?
Read on to discover the secret to an email marketing strategy that works.
Keep reading: The Betty Crocker Secret to an Email Marketing Strategy People Enjoy
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Talk with you again next week,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
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