How to Use Scarcity to Get Lazy People to Act (Without Being Shady)

How to Use Scarcity to Get Lazy People to Act (Without Being Shady) by Demian Farnworth Let’s be honest with each other for a moment. Both you and I know we are lazy when it comes to activities that don’t appeal to our self-interests. We stall. We resist. We ignore. This is not a bad thing, mind you. In fact, it’s necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money. As digital marketers, however, with products we wish to sell, we need our audiences to overcome their resistance to taking action. Get the rest Rough Draft: These 4 Sales Principles Can Improve Anyone’s Writing by Demian Farnworth In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when I was first introduced to the world of direct-response copywriting … I fell in love. I fell in love with the thought of using my writing to influence and persuade people. I also fellPlay Episode The Missing Link: 5 LinkedIn Experts Share Power Tips That You Can Use Right Now by Sean Jackson Tim Ash, Eric Enge, Adam Reimer, Bill Leake, and Krista Neher reveal their tips and tactics on how you can use LinkedIn to grow your business. Have you ever wondered how online marketing experts actually use LinkedIn? Me too. So, I asked them. Lucky for you, I brought my recorder. Listen in as Mica andPlay Episode The Lede: Why You Should Think Outside the Box About Online Courses by Jerod Morris and Demian Farnworth Are you struggling to figure out how to incorporate a course into your online business model? Maybe you're being too rigid in how you think about online courses. After a quick refresher about how online courses can accelerate your digital business model, we discuss the following: The power of taking an outside-the-box view of onlinePlay Episode Confessions of a Pink-Haired Marketer: Is Hypersensitivity the New Fascism? by Sonia Simone It’s always been part of the web — but we’re seeing more of it than ever. What does it mean to live in this environment of constant social inflammation, and how does it affect what we bring to our web content? This session offers more questions than answers, but I’ll talk about some of thePlay Episode Rough Draft: How to Use the 5 Stages of Audience Awareness to Dominate Online by Demian Farnworth In the last episode I walked you through the magic that is an Upworthy headline as an introduction to a concept called The 5 Stages of Audience Awareness. The actual name is The 5 Stages of Market Awareness. A concept originally developed by Eugene Schwartz. But I modified it for our purposes. Every product orPlay Episode Rough Draft: These 4 Sales Principles Can Improve Anyone’s Writing by Demian Farnworth In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when I was first introduced to the world of direct-response copywriting … I fell in love. I fell in love with the thought of using my writing to influence and persuade people. I also fellPlay Episode The Missing Link: 5 LinkedIn Experts Share Power Tips That You Can Use Right Now by Sean Jackson Tim Ash, Eric Enge, Adam Reimer, Bill Leake, and Krista Neher reveal their tips and tactics on how you can use LinkedIn to grow your business. Have you ever wondered how online marketing experts actually use LinkedIn? Me too. So, I asked them. Lucky for you, I brought my recorder. Listen in as Mica andPlay Episode The Lede: Why You Should Think Outside the Box About Online Courses by Jerod Morris and Demian Farnworth Are you struggling to figure out how to incorporate a course into your online business model? Maybe you're being too rigid in how you think about online courses. After a quick refresher about how online courses can accelerate your digital business model, we discuss the following: The power of taking an outside-the-box view of onlinePlay Episode Confessions of a Pink-Haired Marketer: Is Hypersensitivity the New Fascism? by Sonia Simone It’s always been part of the web — but we’re seeing more of it than ever. What does it mean to live in this environment of constant social inflammation, and how does it affect what we bring to our web content? This session offers more questions than answers, but I’ll talk about some of thePlay Episode Rough Draft: How to Use the 5 Stages of Audience Awareness to Dominate Online by Demian Farnworth In the last episode I walked you through the magic that is an Upworthy headline as an introduction to a concept called The 5 Stages of Audience Awareness. The actual name is The 5 Stages of Market Awareness. A concept originally developed by Eugene Schwartz. But I modified it for our purposes. Every product orPlay Episode Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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