Steal This Trick: What Confident Content Marketers All Have in Common

Steal This Trick: What Confident Content Marketers All Have in Common

by Sonia Simone

Editor’s note: The original version of this post was published on October 23, 2012.

There are a million techniques that make your content better and more popular.

(Probably a half-million just here on Copyblogger.)

Strong headlines, smart copywriting techniques, storytelling, humor, etc.

But there's one insider trick that makes the rest of it easy.

It starts from the very beginning, when you're figuring out what type of content you want to produce.


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My guest today is the founder and CEO of multiple successful businesses, including StickerJunkie.com and Delinquent Distribution.


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Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme. Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy said, "We sell or else."


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