Digital Sharecropping: The Most Dangerous Threat to Your Digital Business Strategy

Digital Sharecropping: The Most Dangerous Threat to Your Digital Business Strategy by Sonia Simone Editor’s note: The original version of this post was published on November 28, 2012. We're republishing it today to remind you how to protect your digital business as social media sites continue to encourage you to publish original content on their platforms — platforms you don't own. We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop. It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always an event and a sense of excitement. They do everything right, and they’ve always had plenty of customers. But they still closed their doors last year. Get the rest Rough Draft: 4 Ways to Get Attention by Rocking the Boat by Demian Farnworth Lots of people make careers out of controversy. But constant controversy can take a toll. Listen The Writer Files: How Bestselling Author Daniel Pink Writes by Kelton Reid Multiple New York Times bestselling author Daniel Pink stopped by The Writer Files to chat about his secrets for getting words onto the page. Listen Hit Publish: How to Conduct Podcast Interviews Like a Pro by Amy Harrison This week I invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews. Listen Hack the Entrepreneur: Guy Kawasaki on Understanding the Math of Success by Jon Nastor My guest today popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform. Listen Search and Deploy: Podcasting for SEO? Yep … by Loren Baker Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one's own content has changed over the past decade. Listen Rough Draft: 4 Ways to Get Attention by Rocking the Boat by Demian Farnworth Lots of people make careers out of controversy. But constant controversy can take a toll. Listen The Writer Files: How Bestselling Author Daniel Pink Writes by Kelton Reid Multiple New York Times bestselling author Daniel Pink stopped by The Writer Files to chat about his secrets for getting words onto the page. Listen Hit Publish: How to Conduct Podcast Interviews Like a Pro by Amy Harrison This week I invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews. Listen Hack the Entrepreneur: Guy Kawasaki on Understanding the Math of Success by Jon Nastor My guest today popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform. Listen Search and Deploy: Podcasting for SEO? Yep … by Loren Baker Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one's own content has changed over the past decade. Listen Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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