How to Decide Which Content to Sell and What to Give Away for Free

How to Decide Which Content to Sell and What to Give Away for Free by Chris Garrett Editor’s note: The original version of this post was published on April 2, 2014. You are all well aware by now that content is vitally important to your business. But how do you decide which content should be freely available and which content you ought to charge for? Is it possible to give away too much? People struggle with this question all the time. On the one hand, giving away information clearly works. After all, Copyblogger is based on that premise. That said, we know that selling information is good business. So where is the line drawn between freely available content and content that is locked behind a paywall of some kind? Get the rest Rough Draft: How to Get Massive Attention with a ‘High-Concept Pitch’ by Demian Farnworth There's an old-school trick to selling ideas to movie executives. It's called the high-concept pitch. Listen Technology Translated: How to Pick the Right Hosting Company for Your Website by V. Scott Ellis Website hosting seems like such an easy decision. But not all hosting is created equal. In this episode we're going to teach you what you need to know so you can make a better hosting decision for your business. Listen The Showrunner: No. 016 How to Apply the Principles of Guest Blogging to Grow Your Show by Jerod Morris and Jon Nastor You already know that guest blogging can be effective as a strategy for building a blog audience. But did you realize you can apply the same principles for growing your podcast audience? We explain in this week's new episode of The Showrunner. Listen No Sidebar: The Final Episode of No Sidebar … And the Start of Something New by Brian Gardner Like all good things in life, this podcast has come to an end … kinda. As we close this season of the No Sidebar podcast, Darrell Vesterfelt and I talk about the future … specifically, the new podcast we're starting together. Listen The Mainframe: The Right Way to Measure Audience Attraction, Retention, and Conversion by Chris Garrett and Tony Clark We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions? Listen Rough Draft: How to Get Massive Attention with a ‘High-Concept Pitch’ by Demian Farnworth There's an old-school trick to selling ideas to movie executives. It's called the high-concept pitch. Listen Technology Translated: How to Pick the Right Hosting Company for Your Website by V. Scott Ellis Website hosting seems like such an easy decision. But not all hosting is created equal. In this episode we're going to teach you what you need to know so you can make a better hosting decision for your business. Listen The Showrunner: No. 016 How to Apply the Principles of Guest Blogging to Grow Your Show by Jerod Morris and Jon Nastor You already know that guest blogging can be effective as a strategy for building a blog audience. But did you realize you can apply the same principles for growing your podcast audience? We explain in this week's new episode of The Showrunner. Listen No Sidebar: The Final Episode of No Sidebar … And the Start of Something New by Brian Gardner Like all good things in life, this podcast has come to an end … kinda. As we close this season of the No Sidebar podcast, Darrell Vesterfelt and I talk about the future … specifically, the new podcast we're starting together. Listen The Mainframe: The Right Way to Measure Audience Attraction, Retention, and Conversion by Chris Garrett and Tony Clark We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions? Listen Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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