How to Master the Technology that Drives Your Digital Business

How to Master the Technology that Drives Your Digital Business

by Scott Ellis

Technology is frustrating when you're not a technical person, and dealing with "techies" is even more so.

Developers, designers, and power users speak a different language, and often lose sight of the day-to-day challenges that entrepreneurs and freelancers face.

Users want tech to "just work," and technologists often throw up their hands and tell everyone to reboot … again.

It cuts both ways, but it doesn't have to be so difficult.


Rough Draft: All Great Writing Boils Down to These Four Emotional Appeals

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Great writers write to the emotions of your readers. And they focus on just four emotional appeals.


Technology Translated: Protecting Your Digital Business: A Primer on Small Business and The Law

by V. Scott Ellis

Litigation isn't something any of us want to think about, but having to put a plan together when the time comes isn't an option. Here's a short primer on handling electronic records, like email, so we can be prepared …


The Showrunner: No. 014 Pro Tips on Building an Audience That Will Stick With You

by Jerod Morris and Jon Nastor

Get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience.


No Sidebar: The (Unfinished) Story of an Accidental Entrepreneur

by Brian Gardner

A story of one creative who followed his passion and built a company without a business plan.


The Mainframe: How to Use SEO to Attract and Retain Customers

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What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention and conversion?


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