What Effective Selling Looks Like (and What It Doesn't)

What Effective Selling Looks Like (and What It Doesn’t) by Sonia Simone Editor’s note: The original version of this post was published on September 25, 2008. There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it? The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content. And who are nonetheless still broke. It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do. Get the rest Rough Draft: 8 Things Every Writer Should Know about Landing Pages by Demian Farnworth First things first: What is a landing page? Listen The Showrunner: No. 015 Darren Rowse Opens Up About the Strategy Behind His New Show by Jerod Morris and Jon Nastor People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right? Now he does. And he joins us for an inside look at the launch strategy behind his long-awaited show. Listen The Mainframe: Attracting and Retaining Customers and Subscribers with Paid Advertising by Chris Garrett and Tony Clark Can you effectively and efficiently pay to grow your business, without wasting your money, or annoying your prospects? Yep … Listen Rough Draft: The Fascinating Truth about Boring Topics by Demian Farnworth It's actually quite simple: there is really never a topic your audience takes for granted. Listen Unemployable: The Unemployable Skill Set by Brian Clark There's a joke that says an entrepreneur is a person who works 80 hours a week to avoid working 40 hours a week for someone else. It's more about freedom than anything else. Listen Rough Draft: 8 Things Every Writer Should Know about Landing Pages by Demian Farnworth First things first: What is a landing page? Listen The Showrunner: No. 015 Darren Rowse Opens Up About the Strategy Behind His New Show by Jerod Morris and Jon Nastor People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right? Now he does. And he joins us for an inside look at the launch strategy behind his long-awaited show. Listen The Mainframe: Attracting and Retaining Customers and Subscribers with Paid Advertising by Chris Garrett and Tony Clark Can you effectively and efficiently pay to grow your business, without wasting your money, or annoying your prospects? Yep … Listen Rough Draft: The Fascinating Truth about Boring Topics by Demian Farnworth It's actually quite simple: there is really never a topic your audience takes for granted. Listen Unemployable: The Unemployable Skill Set by Brian Clark There's a joke that says an entrepreneur is a person who works 80 hours a week to avoid working 40 hours a week for someone else. It's more about freedom than anything else. Listen Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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