10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing by Sonia Simone Editor’s note: The original version of this post was published on February 1, 2012. Ever wonder why content marketing works so well for some businesses — and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content — is just content. It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing … Get the rest Rough Draft: Is Reinvention the Secret to Success? by Demian Farnworth Ever meet someone who completely revamps the way you look at an issue? This is the story of how an older gentleman changed my mind about what it takes to be successful. Listen Unemployable with Brian Clark: Your Most Valuable Intellectual Property (Plus, How to Compensate Partners) by Brian Clark We're all in the intellectual property business now. But as business people, how much do we enforce our rights when others infringe on them? Listen Technology Translated: Digital Asset Ownership: Are You Making This Single Catastrophic Mistake? by V. Scott Ellis Over 15 years I've built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I have observed across that time. And a lot of you are still doing it. Listen The Showrunner: No. 019 From Stats to Sponsors: A Remarkable Show is Simply Great Content, On Demand by Jerod Morris and Jon Nastor Sponsorships are one of the most discussed topics in podcasting. For the most part, we all want to monetize our podcasts and get compensated for all the hard work we put into our shows. Well, there's good news and bad news … Listen The Mainframe: The Jerry Seinfeld Approach to Adaptive Content by Chris Garrett and Tony Clark We know you must deliver the right marketing message, to the right audience, and at the right time, but why is that so important … and how do you ensure that outcome in your own business? Listen Rough Draft: Is Reinvention the Secret to Success? by Demian Farnworth Ever meet someone who completely revamps the way you look at an issue? This is the story of how an older gentleman changed my mind about what it takes to be successful. Listen Unemployable with Brian Clark: Your Most Valuable Intellectual Property (Plus, How to Compensate Partners) by Brian Clark We're all in the intellectual property business now. But as business people, how much do we enforce our rights when others infringe on them? Listen Technology Translated: Digital Asset Ownership: Are You Making This Single Catastrophic Mistake? by V. Scott Ellis Over 15 years I've built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I have observed across that time. And a lot of you are still doing it. Listen The Showrunner: No. 019 From Stats to Sponsors: A Remarkable Show is Simply Great Content, On Demand by Jerod Morris and Jon Nastor Sponsorships are one of the most discussed topics in podcasting. For the most part, we all want to monetize our podcasts and get compensated for all the hard work we put into our shows. Well, there's good news and bad news … Listen The Mainframe: The Jerry Seinfeld Approach to Adaptive Content by Chris Garrett and Tony Clark We know you must deliver the right marketing message, to the right audience, and at the right time, but why is that so important … and how do you ensure that outcome in your own business? Listen Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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