From a Hidden Niche, an Empire Is Born

From a Hidden Niche, an Empire Is Born

by Pamela Wilson

Back in the day, Michaela Clark had quite a glamorous career.

She worked in radio station promotions, and her job involved international travel and mingling with celebrities. Every day was different.

Then she became a mom. When her second child was diagnosed with autism, she knew she needed to make a drastic change, and she left her promotions job.

Within a span of a few short years, she went from mingling with celebs to changing diaper after diaper. Around this time, a friend suggested she look into becoming a virtual assistant.

The new career suited her life — her work was flexible, and she could do it from home.

But that wasn’t enough for her.

She took all her career experience and created something much, much bigger. And she did it using content marketing.

Michaela's story is this month's Hero's Journey feature. We're tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero’s Journey posts here.

Now hear how Michaela’s story has played out, directly from Michaela.


Authorpreneur: How Telling Great Stories Helped This Author Sell More Than 350,000 Books

by Jim Kukral

With over 350,000 copies of her self-published book "Go For No" sold, and over 793 reviews on Amazon, Andrea Waltz has built a publishing empire that would make most aspiring authorpreneurs jealous.


The Showrunner: No. 025 How to Easily Find and Schedule Guests for Your Podcast

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With the surge in popularity of the interview-based podcast, what can you as a Showrunner do to stand-out and be remarkable?


Unemployable with Brian Clark: Listen to Win: How Actionable Observation Provides Profitable Answers

by Brian Clark

Tara Gentile is a very smart entrepreneur who's just published a short, affordable book on one of my favorite topics – listening. It's a critical skill for developing products and services.


The Mainframe: Why You Need a Membership Site

by Chris Garrett and Tony Clark

In this new series, Tony and Chris explore membership sites and why they are so beneficial both to you as a business owner, and also your customers.


The Missing Link: The Ultimate Faceoff: Facebook vs. LinkedIn

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Sean Jackson and Jon Loomer go head-to-head in an epic battle between Facebook and LinkedIn. Who wins? You decide …


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