The Transformative Effect of a Well-Built Brand Statement

The Transformative Effect of a Well-Built Brand Statement by Pamela Wilson I spent this past weekend among a group of smart writers at Jeff Goins’s first Tribe Conference in Nashville, Tennessee. Jeff asked me to speak about content marketing (one of my favorite topics). But I was an attendee as well. Jeff populated the conference with lots of excellent speakers, some of whom I'd never heard speak before. So I took advantage of the invitation to learn as well as speak. On the morning of the first day, I sat down at a table full of experienced and aspiring authors to absorb as much as I could. That day, Jeff asked us to do a simple branding exercise. He shared it off the cuff — almost as an aside — and gave us a few minutes to fill in the following blanks he provided for the exercise: I help _____ (do) _____ so they can _____. Get the rest The Missing Link: How (and Why) to Drive More Traffic to Your LinkedIn Posts by Sean Jackson The one and only Sonia Simone joins us to teach the art and science of driving traffic to your posts on LinkedIn. Listen Unemployable with Brian Clark: Dan Pink on the State of Free Agent Nation in 2015 (And Beyond) by Brian Clark In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled Free Agent Nation appeared in a young magazine called Fast Company, and a career was launched. Listen The Lede: Hot Seat: Grilling Jerod on Using Audio Content to Seed a Content Arsenal by Jerod Morris and Demian Farnworth This week's episode of The Lede begins a three-part series in which Pamela "Battle-ax" Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, it's Jerod's turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy. Listen Hack the Entrepreneur: How to Become an Expert in Your Field and Love What You Do by Jon Nastor My guest today is an author, speaker, personal transition expert, educator, strategic advisor and most of all, an entrepreneur. Listen Confessions of a Pink-Haired Marketer: How to Turn Bad News into Happy Customers by Sonia Simone Anyone can share shiny, happy news in their content — but when it's time to deliver something less positive, you want to think carefully about how you present the message. Listen The Missing Link: How (and Why) to Drive More Traffic to Your LinkedIn Posts by Sean Jackson The one and only Sonia Simone joins us to teach the art and science of driving traffic to your posts on LinkedIn. Listen Unemployable with Brian Clark: Dan Pink on the State of Free Agent Nation in 2015 (And Beyond) by Brian Clark In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled Free Agent Nation appeared in a young magazine called Fast Company, and a career was launched. Listen The Lede: Hot Seat: Grilling Jerod on Using Audio Content to Seed a Content Arsenal by Jerod Morris and Demian Farnworth This week's episode of The Lede begins a three-part series in which Pamela "Battle-ax" Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, it's Jerod's turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy. Listen Hack the Entrepreneur: How to Become an Expert in Your Field and Love What You Do by Jon Nastor My guest today is an author, speaker, personal transition expert, educator, strategic advisor and most of all, an entrepreneur. Listen Confessions of a Pink-Haired Marketer: How to Turn Bad News into Happy Customers by Sonia Simone Anyone can share shiny, happy news in their content — but when it's time to deliver something less positive, you want to think carefully about how you present the message. Listen Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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