A Beginner's Guide to Cornerstone Content: Answers to 9 Common Questions



A Beginner’s Guide to Cornerstone Content: Answers to 9 Common Questions by Demian Farnworth When it comes to defining cornerstone content, Brian Clark said it best: A cornerstone is … basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It's what people need to know to make use of your website and do business with you. Cornerstone content pages can also help you accomplish many of your content marketing goals. Goals like getting links to your website, finding new readers, attracting subscribers to your email newsletter, ranking well in search engines for competitive keywords, and giving new life to old articles. Which makes cornerstone pages important for both seasoned bloggers and brand-new websites. And fortunately, these pages aren’t complicated to create. So, let’s answer nine common questions about cornerstone content. Get the rest PR is Dead: PR vs. Native Advertising: What You Need to Know by Doyle Albee There's a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that's not right. Listen in and learn the advantages of using both … Listen The Writer Files: How Bestselling Author Joanna Penn Writes : Part Two by Kelton Reid Prolific, multi-brand entrepreneur Joanna Penn has turned her passion for writing into a successful career as both an educator and bestselling indie author. Listen Hit Publish: How To Get Customers to Say Yes to Your Offer by Amy Harrison People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here's how to make sure that doesn't happen. Listen Hack the Entrepreneur: Be the Best Teammate You Can Be with NFL Quarterback Mike Kafka by Jon Nastor My guest today is a quarterback in the NFL, playing last season for the Minnesota Vikings and is currently a free-agent. He is enrolled at the university of Miami School of Business and is an entrepreneur to watch out for. Listen Confessions of a Pink-Haired Marketer: 5 Work Habit Hacks from 12 Creative Geniuses by Sonia Simone Today I'm going to dive into the work rituals of 12 widely influential creatives — writers, musicians, artists, and others. Listen PR is Dead: PR vs. Native Advertising: What You Need to Know by Doyle Albee There's a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that's not right. Listen in and learn the advantages of using both … Listen The Writer Files: How Bestselling Author Joanna Penn Writes : Part Two by Kelton Reid Prolific, multi-brand entrepreneur Joanna Penn has turned her passion for writing into a successful career as both an educator and bestselling indie author. Listen Hit Publish: How To Get Customers to Say Yes to Your Offer by Amy Harrison People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here's how to make sure that doesn't happen. Listen Hack the Entrepreneur: Be the Best Teammate You Can Be with NFL Quarterback Mike Kafka by Jon Nastor My guest today is a quarterback in the NFL, playing last season for the Minnesota Vikings and is currently a free-agent. He is enrolled at the university of Miami School of Business and is an entrepreneur to watch out for. Listen Confessions of a Pink-Haired Marketer: 5 Work Habit Hacks from 12 Creative Geniuses by Sonia Simone Today I'm going to dive into the work rituals of 12 widely influential creatives — writers, musicians, artists, and others. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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