How to Survive and Thrive as a Corporate Content Marketer



How to Survive and Thrive as a Corporate Content Marketer by Susan Daffron In early 2012, I turned on my corporate-provided laptop for my first day of work writing content for a large technology company. To say I was nervous would be an understatement. For more than 15 years, I’d been a dedicated freelancer — rejoicing in my independence, working in my little office from a log home in the middle of a vast forest. Back then, starting my own business was the only way I could live the life I wanted. But thanks to increased telecommuting options and better connectivity, now I get to enjoy my lifestyle along with a regular paycheck. Content marketers are creative people and being thrust into a hugely bureaucratic environment can be bewildering at first. When I was self-employed, I was free to focus on my own projects. Want to launch a new ebook? Sure! Go for it. Life as a content marketer in Corporate America is different. Get the rest The Showrunner: No. 036 Does Podcasting Daily Make You a Better Showrunner? by Jerod Morris and Jon Nastor If you could find a way to podcast every single day, would you become a better podcaster or simply burn out on podcasting? Listen The Missing Link: 5 Things You Should Never Do on LinkedIn by Sean Jackson It's high time we share these five important things you should never do on LinkedIn. We finish up this episode with one thing in particular that you'll want to start today … Listen Youpreneur with Chris Ducker: How to Maximize Your Social Media Marketing Efforts with Virtual Staff by Chris Ducker With time being one of the most valuable commodities for an entrepreneur, outsourcing social media work can become a top priority. In this episode, Chris shares what social media tasks to give to your virtual staff (and what not to), and how to maximize your marketing efforts in the process. Listen PR is Dead: PR vs. Native Advertising: What You Need to Know by Doyle Albee There's a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that's not right. Listen in and learn the advantages of using both … Listen The Writer Files: How Bestselling Author Joanna Penn Writes : Part Two by Kelton Reid Prolific, multi-brand entrepreneur Joanna Penn has turned her passion for writing into a successful career as both an educator and bestselling indie author. Listen The Showrunner: No. 036 Does Podcasting Daily Make You a Better Showrunner? by Jerod Morris and Jon Nastor If you could find a way to podcast every single day, would you become a better podcaster or simply burn out on podcasting? Listen The Missing Link: 5 Things You Should Never Do on LinkedIn by Sean Jackson It's high time we share these five important things you should never do on LinkedIn. We finish up this episode with one thing in particular that you'll want to start today … Listen Youpreneur with Chris Ducker: How to Maximize Your Social Media Marketing Efforts with Virtual Staff by Chris Ducker With time being one of the most valuable commodities for an entrepreneur, outsourcing social media work can become a top priority. In this episode, Chris shares what social media tasks to give to your virtual staff (and what not to), and how to maximize your marketing efforts in the process. Listen PR is Dead: PR vs. Native Advertising: What You Need to Know by Doyle Albee There's a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that's not right. Listen in and learn the advantages of using both … Listen The Writer Files: How Bestselling Author Joanna Penn Writes : Part Two by Kelton Reid Prolific, multi-brand entrepreneur Joanna Penn has turned her passion for writing into a successful career as both an educator and bestselling indie author. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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