5 Blissful Lessons These Nightmare Headlines Can Teach You



5 Blissful Lessons These Nightmare Headlines Can Teach You by Demian Farnworth Let me ask you a strange question, dear web writer: do you ever lose sleep over your headlines — particularly the night before your content publishes? I do. At some point in the night, I’ll wake up and think: “Oh my gosh, ‘rankle’ needs to come after ‘sunshine!'” Or: “Should Allen Ginsberg be in the headline? Will that turn people off?” Here’s the funny thing: I’ve been at this for more than 15 years, and even though I’ve built up enough experience and knowledge to form a decent hunch about the effectiveness of my headlines, it’s still a guessing game. An educated guessing game, of course. But there is a way to stack the headline odds in your favor. Read and comment TubeTalk: The Main Reason Advertising Fails on YouTube by Jeremy Vest Ever wonder why your ads aren't working, or not connecting with your audience? Let’s take a look at this problem, and how to drive more traffic with paid video ads. Listen The Writer Files: How Acclaimed Horror Author Jonathan Janz Writes: Part One by Kelton Reid Acclaimed horror author — Jonathan Janz — stopped by this week to talk about his passions, his workmanlike process as a writer, and the skeletons in his closet. Listen Hit Publish: 3 Ways Contrast Copywriting Makes Your Offer The Obvious Choice by Amy Harrison Today we're talking about the power of contrast in your copywriting. Painting a bleak picture of what your customer's life looks like without your product, and the rainbow and unicorn universe they can live in with your product. Of course I'm kidding. However, there are some specific areas where the power of contrast can sell the value of what you have. Listen Confessions of a Pink-Haired Marketer: A Simple, Powerful Creativity System to Capture and Generate More Ideas by Sonia Simone Creativity isn’t just about getting inspired — it’s about strong systems to capture inspiration when it arises. Listen Rainmaker Rewind: How to Build A Virtual Powerhouse with an Amazing Book by Caroline Early On this edition of Rewind, I'm excited to bring you a new episode of Authorpreneur with host Jim Kukral and guest Chris Ducker. This week, they discuss why you should write a book, how to use that book to drive more leads, and how it can help build your business. Listen TubeTalk: The Main Reason Advertising Fails on YouTube by Jeremy Vest Ever wonder why your ads aren't working, or not connecting with your audience? Let's take a look at this problem, and how to drive more traffic with paid video ads. Listen The Writer Files: How Acclaimed Horror Author Jonathan Janz Writes: Part One by Kelton Reid Acclaimed horror author — Jonathan Janz — stopped by this week to talk about his passions, his workmanlike process as a writer, and the skeletons in his closet. Listen Hit Publish: 3 Ways Contrast Copywriting Makes Your Offer The Obvious Choice by Amy Harrison Today we're talking about the power of contrast in your copywriting. Painting a bleak picture of what your customer's life looks like without your product, and the rainbow and unicorn universe they can live in with your product. Of course I'm kidding. However, there are some specific areas where the power of contrast can sell the value of what you have. Listen Confessions of a Pink-Haired Marketer: A Simple, Powerful Creativity System to Capture and Generate More Ideas by Sonia Simone Creativity isn't just about getting inspired — it's about strong systems to capture inspiration when it arises. Listen Rainmaker Rewind: How to Build A Virtual Powerhouse with an Amazing Book by Caroline Early On this edition of Rewind, I'm excited to bring you a new episode of Authorpreneur with host Jim Kukral and guest Chris Ducker. This week, they discuss why you should write a book, how to use that book to drive more leads, and how it can help build your business. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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