5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers



5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers by Demian Farnworth Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia. Maybe you are a die-hard copywriter, having cut your teeth on direct response campaigns through snail mail, but you’re looking for a faster-paced challenge. Or maybe you are like me: an English Literature graduate from the Midwest who wanted more out of life than days waiting tables and nights working on poems no one would read. No matter which category you belong to (or maybe you defy all categories), you know you are a writer because you love to write. You love thinking about writing. You love to have people read your writing … And, more importantly, you’d love to get paid to write. The bad news is you won’t find “writers” on the list of the fastest growing careers. The good news is, I think that’s going to change pretty soon. Why? Simple: the rapid and powerful rise of content marketing. Read and comment Rainmaker.FM Elsewhere: Amy Harrison on Being Freelance by Caroline Early Amy Harrison, host of Hit Publish, joined Steve Folland on Being Freelance to share the lessons she’s learned from regularly … hitting publish. Listen TubeTalk: What Companies and Brands Can Learn from Successful YouTube Content Creators by Jeremy Vest In this episode we get down and dirty on how companies and brands can connect with their target audiences. Listen The Writer Files: How Acclaimed Horror Author Jonathan Janz Writes: Part Two by Kelton Reid Acclaimed horror author — Jonathan Janz — stopped by this week to talk about his passions, his workmanlike process as a writer, and the skeletons in his closet. Listen Hit Publish: How to Find Your Content Marketing Strength by Amy Harrison With an array of content mediums to choose from, which ones will work best for you and your business? I'll be sharing my personal experience and helping you evaluate the main content choices that are available to help you market your business and sell what you do. Listen Confessions of a Pink-Haired Marketer: Things I Love/Things I Hate about Health & Fitness Marketing by Sonia Simone Health and fitness have some of the strongest examples around of good content marketing — and unfortunately, they also have some of the sleaziest. Listen Rainmaker.FM Elsewhere: Amy Harrison on Being Freelance by Caroline Early Amy Harrison, host of Hit Publish, joined Steve Folland on Being Freelance to share the lessons she's learned from regularly … hitting publish. Listen TubeTalk: What Companies and Brands Can Learn from Successful YouTube Content Creators by Jeremy Vest In this episode we get down and dirty on how companies and brands can connect with their target audiences. Listen The Writer Files: How Acclaimed Horror Author Jonathan Janz Writes: Part Two by Kelton Reid Acclaimed horror author — Jonathan Janz — stopped by this week to talk about his passions, his workmanlike process as a writer, and the skeletons in his closet. Listen Hit Publish: How to Find Your Content Marketing Strength by Amy Harrison With an array of content mediums to choose from, which ones will work best for you and your business? I'll be sharing my personal experience and helping you evaluate the main content choices that are available to help you market your business and sell what you do. Listen Confessions of a Pink-Haired Marketer: Things I Love/Things I Hate about Health & Fitness Marketing by Sonia Simone Health and fitness have some of the strongest examples around of good content marketing — and unfortunately, they also have some of the sleaziest. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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