96 Concepts that Will Make You a Smarter Content Marketer



96 Concepts that Will Make You a Smarter Content Marketer by Demian Farnworth Have you ever been reading an article — say it’s on content marketing — and you spot a strange word? You realize you have no clue what it means. It wouldn’t be so bad if the writer only used the word once, but the concept is central to his point. I’m talking about words and phrases like: Agile Exit rate Key performance indicator (KPI) Native advertising Owned media Page rank Unique selling proposition (USP) Those are all words that you, dear content marketer, should know, since they are key parts of the art and science of content marketing. Well, at least you want to appear well-acquainted with them. That way, when a client refers to “owned media,” you either know what he’s talking about or feel confident that you know where to look to find out what it is. If that sounds like you, then we’ve got the perfect resource. Our new Content Marketing Glossary will help you quickly answer any questions you might have when it comes to content marketing. Read and comment Rainmaker Rewind: How to Find Your Content Marketing Strength by Caroline Early With an array of content mediums to choose from, which ones will work best for you and your business? On this week's Rewind, Amy Harrison answers your content marketing campaign questions on the most recent episode of Hit Publish. By sharing some of her personal experiences, she hopes to help you evaluate the main content choices that are available to help you market your business and sell what you do. Listen Copyblogger FM: Behind the Scenes: An Inside Look at the Rainmaker FM Redesign by Sonia Simone A behind-the-scenes look at the brand-new Rainmaker.FM redesign. Listen The Digital Entrepreneur: A Rainmaker Case Study on Using the Access Approach to Drive Business Results by Jerod Morris Robert Bruce and Chris Garrett join Jerod Morris on this week’s episode to discuss some real-life examples of what we discussed on last week’s episode. Listen Hack the Entrepreneur: Why You Should Go All In On Your Next Project by Jon Nastor My guest today is the self-proclaimed 'world's most handsome social media and content marketing strategist', keynote speaker, and entrepreneur. Listen Editor-in-Chief: How to Decide Whether to Use Its or Its (Once and for All) by Stefanie Flaxman Edit of the Week: a dissection of the possessive pronoun "its." Listen Rainmaker Rewind: How to Find Your Content Marketing Strength by Caroline Early With an array of content mediums to choose from, which ones will work best for you and your business? On this week's Rewind, Amy Harrison answers your content marketing campaign questions on the most recent episode of Hit Publish. By sharing some of her personal experiences, she hopes to help you evaluate the main content choices that are available to help you market your business and sell what you do. Listen Copyblogger FM: Behind the Scenes: An Inside Look at the Rainmaker FM Redesign by Sonia Simone A behind-the-scenes look at the brand-new Rainmaker.FM redesign. Listen The Digital Entrepreneur: A Rainmaker Case Study on Using the Access Approach to Drive Business Results by Jerod Morris Robert Bruce and Chris Garrett join Jerod Morris on this week's episode to discuss some real-life examples of what we discussed on last week's episode. Listen Hack the Entrepreneur: Why You Should Go All In On Your Next Project by Jon Nastor My guest today is the self-proclaimed 'world's most handsome social media and content marketing strategist', keynote speaker, and entrepreneur. Listen Editor-in-Chief: How to Decide Whether to Use Its or Its (Once and for All) by Stefanie Flaxman Edit of the Week: a dissection of the possessive pronoun "its." Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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