That’s not a statement I make often, or lightly.
First of all, I enjoy my employment at Rainmaker Digital.
Second of all, Brian Clark is right quite a bit. It would be tough to earn so much respect and authority, and build an eight-figure company, being wrong all the time.
But he was wrong last week. And I’m sending this email to clear up his error.
How was Brian wrong?
Last Wednesday, Brian wrote a blog post, which was repurposed as an email that you received, titled Top 3 Reasons to Get Your Digital Commerce Summit Tickets Now.
His reasons were:
- The speakers
- The entertainment
- The price
And those reasons are all great.
The speakers -- led by keynotes Rand Fishkin, Sonia Simone, Jeff Walker, and Brian himself -- will be phenomenal.
The entertainment -- the band CAKE -- is going to put on a hell of a show as we all wind down after the first day of the event. (And you won’t even have to worry about transportation! The concert will be at the same beautiful venue, The Paramount Theatre in downtown Denver, where the conference is being held.)
And the price -- well, it’s never going to be better than it is right now. It can’t be. The Early Bird price is going away this Thursday, July 28. After that, the price of a single ticket will be $995. Right now? It’s much less.
But none of these is the top reason why you should get your ticket to Digital Commerce Summit. So those can’t be the top 3 reasons.
That’s what Brian was wrong about.
Allow me to set him straight …
This is the top reason you should attend Digital Commerce Summit
What Brian failed to mention in his blog post is what I think is the single best element of the annual event that we put on.
I’m not alone.
Many attendees of our past events have told me this was their favorite element of the experience too.
Here it is:
You get a single-track educational experience, personally curated and hand-crafted by Brian Clark himself, and shared by every attendee.
The benefits are numerous:
- You cover all the bases in two days … because every presentation hits a different, essential element about digital commerce.
- You go from Point A to Point Z in your thinking, planning, and execution … because the sequence of the presentations, and the accompanying workbook, walk you through a step-by-step process for smarter digital commerce.
- You can focus simply on improving your business … because you don’t have to waste mental energy making tough decisions about which sessions to attend and hope they flow together in a meaningful way. Brian already did this hard work for you.
- You have built-in conversation points with literally every person you bump into in the hallways, at the networking events, on social media, and even after the conference is over … because everyone has the same shared conference experience.
Contrast that with what you often get at other conferences.
You get a few keynotes, then a firehose of breakout sessions. This isn’t necessarily bad, but it does force you to make several agonizing choices each day between one of five or six potentially interesting (or lackluster) sessions.
Sure, you might strike gold with your choice. But you’re also left wondering what you missed out on, and you might have to pay an upcharge to watch the recordings of those presentations later.
Unless you enjoy persistent FOMO, the typical big conference setup has its drawbacks.
Plus, everyone at the conference has a different experience, so it leads to awkward networking conversations like this:
You: Hey! So great to meet you. I’m Walter. Which session did you attend this afternoon?
Person next to you at the water station: Hey! Great to meet you Walter, I’m Jesse. I attended Gus's session on improving business efficiency. You?
You: Oh. I attended Saul’s discussion on authenticity in marketing.
[Awkward silence.]
You: Hey, so how ‘bout this weather, huh?
That’s a missed opportunity for a connection, unless you’re a go-go extrovert or a skilled conversationalist. And who wants that kind of pressure?
Now consider the seamless hallway conversations that our events are known for:
You: Wow! What an impactful presentation. Her story about going from infoproducts to SaaS gave me a bunch of ideas for where I can take my digital business.
Person you bump into in the hallway: Yeah! I agree. What did you think about her second story? I really related to that one.
You: Me too! And the example she used from her own business -- I could implement that right now in what I’m doing.
Your new friend: Yeah, me too. Hey, want to go grab a coffee and compare notes?
You: Absolutely! Let’s go.
That’s how conference networking should be.
It’s tough to generate this level of enthusiasm and camaraderie among attendees when everyone is having a different experience.
We could have four different tracks of speakers. And we could rent out a huge venue so we can have thousands of attendees plus an exhibit hall for sponsors that we route you through. It’s clearly a formula that works for a lot of conferences.
We just want our conference to be different. And in this case, we think different is better.
We like it this way. You like it this way too, based on the responses we’ve gotten from people like you who have attended our past events.
So we’re staying small. And we’re staying single-track. And we’re maintaining our commitment to helping you make a meaningful move forward in your business during the two days you’re with us.
And that, at least to me, is the most important reason why you should attend Digital Commerce Summit.
See? Brian Clark was wrong.
But damn if he wasn’t right about how he set up the conference. ;-)
Get your ticket today, before the price goes up on Thursday.
Jerod Morris
VP of Marketing
Rainmaker Digital
P.S. By the way, if I still have my job despite the subject line of this email, I’ll be speaking on the first day of the Summit.
I’m really excited to share some of what I’ve learned this year about online courses with you.
Here’s the URL one more time.
http://digitalcommerce.com/summit-speakers/
I really hope to see you there in Denver.
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