What to Look for in a Professional Content Writer

What to Look for in a Professional Content Writer by Sonia Simone Every business needs content. Not the bland, me-too nonsense that frequently clutters up our inboxes and feeds, but genuinely useful, interesting content. Content that helps a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company. And businesses often have a tough time finding the writers who know how to create that type of content over time. One of the reasons I think organizations struggle is that they don’t always know what qualities will make for a genuinely productive, profitable hire. And as you might guess, I have a few strong opinions about that. So, here’s what I think you should look for when you need to hire a content professional to create the marketing that will move your business forward. Read and comment Copyblogger FM: The One-Two Punch that Creates the Most Successful Copywriters by Sonia Simone In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. Listen The Digital Entrepreneur: Why You Should Build a Business That Shines a Light on Your Talents by Jerod Morris The freedom of digital entrepreneurship means something different to all of us. For Andrea Vahl, it has meant the freedom to be unafraid of being different, and build a business that shines a light on her talents. And she loves helping other people do the same. Listen The Missing Link: Ask Us Anything (LinkedIn Edition), Part 2 by Jabez LeBret Jabez LeBret finishes our two-part series where he answers your burning questions about all things LinkedIn. It's another great episode! Listen Youpreneur with Chris Ducker: How to Boost Your Entrepreneurial Health, with Shawn Stevenson by Chris Ducker In episode 147 of Youpreneur FM, Shawn Stevenson joins the show and talks about sleep, his top three rules of health and the science behind entrepreneurial health and wellness. Listen The Writer Files: How Wired Magazine’s Senior Maverick Kevin Kelly Writes: Part One by Kelton Reid New York Times bestselling author and co-founder of Wired magazine, Kevin Kelly, stopped by the show to chat with me about his journey from travel journalist to famed futurist. Listen Copyblogger FM: The One-Two Punch that Creates the Most Successful Copywriters by Sonia Simone In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. Listen The Digital Entrepreneur: Why You Should Build a Business That Shines a Light on Your Talents by Jerod Morris The freedom of digital entrepreneurship means something different to all of us. For Andrea Vahl, it has meant the freedom to be unafraid of being different, and build a business that shines a light on her talents. And she loves helping other people do the same. Listen The Missing Link: Ask Us Anything (LinkedIn Edition), Part 2 by Jabez LeBret Jabez LeBret finishes our two-part series where he answers your burning questions about all things LinkedIn. It's another great episode! Listen Youpreneur with Chris Ducker: How to Boost Your Entrepreneurial Health, with Shawn Stevenson by Chris Ducker In episode 147 of Youpreneur FM, Shawn Stevenson joins the show and talks about sleep, his top three rules of health and the science behind entrepreneurial health and wellness. Listen The Writer Files: How Wired Magazine’s Senior Maverick Kevin Kelly Writes: Part One by Kelton Reid New York Times bestselling author and co-founder of Wired magazine, Kevin Kelly, stopped by the show to chat with me about his journey from travel journalist to famed futurist. Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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