4 Practical Ways to Benefit from Impostor Syndrome

4 Practical Ways to Benefit from Impostor Syndrome by Kelly Exeter So, you’ve landed a new, big-time content marketing client. Exciting times! It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her. And that’s when the voices in your head start up: Who are you kidding? You’re not good enough for this client. Jane Smith — she’s a great content marketer. Maybe you should refer the client to Jane? Jane will do a better job than you. There’s just no point to taking on this project — if you do, you’re going to be found out. It’s impostor syndrome. Feeling like a fraud. And that’s okay. You can actually benefit from impostor syndrome with a few smart tactics. Let me show you how. Read and comment Unemployable with Brian Clark: Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For by Brian Clark The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with “lead magnets” (free stuff in exchange for your email address) that get plenty of sign-ups, but no clients (and that’s why we’re doing any of this, right?). This lesson explains the way to give away something valuable that also makes you the person they hire. Listen Rainmaker Rewind: The Power of Being an Unmistakably Creative Entrepreneur, with Srinivas Rao by Caroline Early In this episode, Srinivas Rao of the Unmistakable Creative reminds listeners about the importance of thinking ‘out of the box’ as he chats with Chris Ducker about how he’s developed his brand, and the thesis behind it since the last time he was on the show. Listen Copyblogger FM: How to Give and Get Exceptional Testimonials, Part One by Sonia Simone In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business? Listen Unemployable with Brian Clark: Lesson 4: How the Access Approach Accelerates Your Email Marketing by Brian Clark Let’s shift from content to context, and see how using an access and registration concept instead of the traditional “opt-in” increases the size of your email list at a rapid pace. You’ll hear about the intersection between perceived value and actual value, the psychological impact of “velvet rope syndrome,” and a case study that shows an increase of 400% in email subscriptions with an access approach. Listen StudioPress FM: The Creative Process Behind the StudioPress.com Redesign by Brian Gardner In this week’s episode, we discuss the creative process behind the latest StudioPress.com redesign … Listen Unemployable with Brian Clark: Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For by Brian Clark The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with "lead magnets" (free stuff in exchange for your email address) that get plenty of sign-ups, but no clients (and that's why we're doing any of this, right?). This lesson explains the way to give away something valuable that also makes you the person they hire. Listen Rainmaker Rewind: The Power of Being an Unmistakably Creative Entrepreneur, with Srinivas Rao by Caroline Early In this episode, Srinivas Rao of the Unmistakable Creative reminds listeners about the importance of thinking 'out of the box' as he chats with Chris Ducker about how he's developed his brand, and the thesis behind it since the last time he was on the show. Listen Copyblogger FM: How to Give and Get Exceptional Testimonials, Part One by Sonia Simone In an age where we're faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business? Listen Unemployable with Brian Clark: Lesson 4: How the Access Approach Accelerates Your Email Marketing by Brian Clark Let's shift from content to context, and see how using an access and registration concept instead of the traditional "opt-in" increases the size of your email list at a rapid pace. You'll hear about the intersection between perceived value and actual value, the psychological impact of "velvet rope syndrome," and a case study that shows an increase of 400% in email subscriptions with an access approach. Listen StudioPress FM: The Creative Process Behind the StudioPress.com Redesign by Brian Gardner In this week's episode, we discuss the creative process behind the latest StudioPress.com redesign … Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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