Are you a freelancer, consultant, or other provider of professional services to clients?
If so, smarter email marketing strategies will get you more clients, and more importantly, better clients.
You know, the clients who value your expertise and effort and happily pay your fees.
Before I began Copyblogger, I started and ran three successful service businesses. And I used online marketing exclusively to attract clients, with email always at the center of the strategy.
Things have certainly changed since those days. The fundamentals remain the same -- but the sophistication and ease-of-use of the current technology allows you to do so much more.
That’s the focus of the free course I’m teaching starting on August 15, 2016. What may surprise you is that I won’t ask you for an email address to get the lessons.
More on that in a second. First, let’s look at what we’ll be covering.
Email Marketing: Advanced is the New Normal
Now that we do have powerful marketing automation and segmentation tools, your prospects expect a more personally-tailored experience based on their interests and actions.
In other words, advanced email marketing is now the new normal.
That’s okay. Much of the content strategy I used as far back as 2001 (without the cool tech) is still sound.
And no, you don’t have to generate massive amounts of content for this to work. In fact, less is more as long as less is better.
I’ll explain how to execute on that concept in great detail. Here’s what else will be covered:
- Why email is still the key to conversion from prospect to client
- Creating trusted content at the top of the funnel
- How to develop persuasive email sequences
- The opt-in approach that accelerates your list building
- The free content that’s perceived as worth paying for
- How to smartly tag and segment prospects
- Triggering a personalized experience that isn’t creepy
- The “6A Strategy” that unites email, automation, and content
Beginning August 15, 2016 (No email address required)
It may seem strange to offer a free course on email marketing without requiring an email address. But if you’re reading this, you’re already on an email list of ours.
That, plus this is a modified version of a strategy I’ve used successfully since 2006. And yes, this is part of what I’ll teach in the course.
So, I’m instead offering this free audio course exclusively available via my podcast Unemployable. There will be no web version of the lessons, so you’ll need to use your favorite podcast player to tune in:
- Apple - iTunes
- Android - Google Play (log in first)
- Stitcher - Apple & Android
What’s in it for me?
I’m guessing if you get value out of this course, you’ll love the upcoming Season Three of the Unemployable podcast. And maybe you’ll even sign up for the weekly Unemployable newsletter.
You get this idea. :-)
Choose your choice of podcast player above, and you’ll be automatically notified when the first lesson is available. More soon!
Keep going -
Brian Clark
Founder and CEO
Rainmaker Digital
Safely unsubscribe from Copyblogger Free Access and Blog Updates
Email subscription powered by the Rainmaker Platform | 1942 Broadway, Suite 407 | Boulder, CO 80302
0 Response to "Free Course: Get More Clients With Smarter Email Marketing"
Posting Komentar