Copyblogger Weekly: Your portable guide to building online authority with content marketing
Copyblogger Weekly: Your portable guide to building online authority with content marketing
The Bold and the Stressful: Smart Ways to Make a Big Move
Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing.
On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed off an example, with a nifty animation video about our StudioPress Sites. One warning: This isn't a technique for the wishy-washy. Use it when you have something bold to say.
And on Wednesday, Jerod Morris talked all the reasons he loves his favorite bold content strategy -- broadcasting his podcast recordings live. Working without a net can be scary, but it also brings some great rewards.
Of course, sometimes the flip side of boldness can be a pile of stress. On Copyblogger FM, I talked about five techniques for managing stress when it comes up, so you can protect your creative productivity.
And on The Digital Entrepreneur, Sean Jackson interviewed Chris Silver Smith of Argent Media about terrible, horrible, no good, very bad online reviews -- and how to address them without feeding the trolls.
That's the content for this week -- hope you have a bold (and not at all stressful) weekend!
- Sonia Simone Chief Content Officer, Rainmaker Digital
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