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3 Content Marketing Myths and Their Reality-Based Solutions
We all know that creating content can be hard work.
One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back -- and how to move forward again. On Monday, Stefanie Flaxman uncovered a common content error that's led to the mass of forgettable filler we're all bumping into today. She explains how to take a bulldozer to the weak and the generic, and find the focus that will let you create the right content for the right people. On Tuesday, Loryn Thompson confronted one of the great myths of the writing life:
“If I had more time to write, my writing would be 100 times better.”
(And yes, I fervently buy into this myth myself a lot of the time.) Loryn's post encourages us to get out and live, and treat our busyness, chaos, and even stress as fodder for better work. Butt-in-chair time is important, but it’s not the only element that makes for strong writing. And on Wednesday, I addressed a third myth, sometimes called the Field of Dreams delusion -- that if we just build enough wonderful content, the audience will come. That would be fabulous, but ... it doesn't work. It never did, at least not with any reliability. Once you've crafted your relevant, high-quality content, you still need to promote it. I have some thoughts on what works today, and a few techniques that will benefit you for a long time to come. Over on Copyblogger FM, I talked about how we can connect with our audiences more intimately, at a time when email inboxes are overflowing and Facebook has (temporarily, I believe) put a panicked pause on new chatbots. And on The Writer Files, check out Stefanie Flaxman's two-part series with Kelton Reid. She'll help you face your myths, demons, and delusions, and move forward toward your best work. Have a great weekend!
- Sonia Simone
Chief Content Officer, Rainmaker Digital
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