Do the Right Thing for Your Business … and Your Audience This week was all about doing the right thing -- being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would ...
Copyblogger Weekly: Your portable guide to building online authority with content marketing
Copyblogger Weekly: Your portable guide to building online authority with content marketing
Do the Right Thing for Your Business … and Your Audience
This week was all about doing the right thing -- being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them.
Because it turns out, most people would actually rather do business with someone who isn't a complete tool.
On Monday, Stefanie Flaxman talked about content authenticity -- what it means, and how it jibes with holding your audience’s attention by producing a high-quality performance experience. Can we be authentic and still deliver a great performance with our content? We think the answer is absolutely yes.
Nick also joined me on Copyblogger FM to chat about his “conversational copy”approach, and how the power of non-pushy copy can set you up for long-term success.
That’s it for this week. Go forth and do some good things -- for yourself, your audience, and your business.
- Sonia Simone Chief Content Officer, Rainmaker Digital
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