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Want Better Results? Ask Better Questions.
Here’s How
First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we've got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I've had a sneak peek at Tim's presentation, and I think it's going to be very, very useful. And you don't need to somehow get a “sales personality” to make it work. You can get signed up here. On Monday, Stefanie Flaxman talked about the pitfalls (and possibilities) of question headlines. Done the right way, these can be fantastic ways to get traffic and shares. Done the wrong way and ... they'll only disappointment you. Stefanie shows us how to keep them sharp. On Tuesday, Loryn Thompson explored a favorite topic of mine -- the unfortunate delusion many people have ... that they're “not creative.” She gets into the balance between creativity and analysis, and why we need both -- particularly in our writing. And on Wednesday, I announced the new book we'll be reading in the Copyblogger book club. This one will help strengthen our “killer” skills, with simple, practical advice on how to understand our audiences more deeply and serve their needs better. (And that is what creates better business results.) On Site Success, Jerod Morris asked five questions to clarify your process if you're considering publishing an online course. Kelton Reid continued his series, The Best of ‘The Writer's Brain,’ with an episode of The Writer Files on that regrettably timely topic: fake news. And on Unemployable, make sure to check out Brian Clark’s conversation with Peter Abraham on high impact content marketing. That's it for this week -- get out there and ask some great questions, and we'll see you next week!
- Sonia Simone
Chief Content Officer, Rainmaker Digital
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